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I was pleased to see that one of the biggest stories to hit the headlines last week was about branding. More specifically, about the imminent re-brand of Starbucks, best known to most as an expensive coffee shop. What I found so interesting was that many people took one look at the new ‘logo’ and decided… read more.

01 JAN 2011

It pays to be open

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As a PR agency in Yorkshire, which is the largest county in the country, we are reminded every day of the fact that we work in a very competitive marketplace. So how do we differ? Everyone says that they offer something unique, something that no else can deliver. Everyone packages their services slightly differently to… read more.