The most commonly asked question we get at Open Communications when meeting with a potential client is “As a PR agency based in Yorkshire do you work with the national media?”
Of course we work with the national media! We work with trade media, consumer media, regional media, national media, on and off line media and broadcast media. In fact if its media we work with it.
There was a myth circulating the PR industry some time ago which said that to be the best PR professional you had to work in London but I certainly don’t think that is the case anymore – or ever was if I’m honest. Journalists don’t have the time to do as much ‘shmoozing’ as they used to and so have to be choosy about the stories they cover. If they take time out they need to go back to the office with a good quality story to show for it.
No amount of lunching is going to ensure that your story hits the headlines so it’s down to good solid graft and that’s what ‘us Yorkshire folk’ are good at.
We are a regional agency and we are proud to be based in Yorkshire, we fly the flag for results driven PR and our credentials do the talking for us. So next time you meet with a regional agency don’t discard them because of it – embrace the opportunity to do business with companies that just may have the best approach and most creative ideas to offer.