22 AUG 2011

(Anti)Social Media

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The recent riots across the UK brought to light a concern that many of us have shared since the popularity of social media tools hit what can only be described as gargantuan proportions.  With everyone from your little brother to your granny accessing the web to view My Space, twitter, YouTube and facebook accounts it… read more.

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I get asked by a lot of friends whether I’m enjoying my new job in the PR industry (it’s still new apparently even though I’ve been working for Open Comms for just short of a year) and then they pause and say, “actually, what is PR?” Lots of people seem to not know much about… read more.

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At last there is some light at the end of the tunnel or at least that is my interpretation of an article which appeared in The Drum quoting Crown Paints Marketing Director, Liz Hickson. http://www.thedrum.co.uk/news/2011/08/18/24992-large-scale-marketing-accounts-to-return-to-regions-predicts-crown-paints-marketing-director/ Liz predicts that larger brands will start looking for support from regional marketing agencies, rather than just focusing on London… read more.

12 AUG 2011

The 24/7 culture

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I recently listened to a discussion about how do you control what children are watching on TV when late night, adult themed programmes are available to watch at breakfast time through the use of services such as iPlayer. Leaving the debate about what’s acceptable and what’s not for children to one side, it did get… read more.