Month: September 2011

A picture is worth a thousand words

For those of you who are avid readers of our blog (and apparently there are a few of you out there!) you will have already gathered that music is my main passion, whether it’s playing the flute or criticising others for their music choice (please see earlier blog).  I do have other hobbies however, and one of them is taking photographs.

We always emphasise the importance of photography to clients.  Yes, if a story is really important it will get coverage regardless, but a stunning image helps to capture both the journalist’s and the public’s eye.  The right words are obviously essential (you’d be surprised at how much reordering a sentence can affect the impact of a statement) but a suitable image helps to reinforce the message.

The Ridings Shopping Centre, based in the heart of Wakefield, regularly puts on fun, family events and I’ve been lucky enough to go down on a few occasions and have taken some photos while I’m there.  Admittedly I’m a long way off before I can start entering for photographer of the year awards, and I’d still class myself very much a beginner, but these are the kind of images that can help support a press release.

This photo was taken to promote an event The Ridings Centre put on to celebrate Yorkshire Day.  As we were hoping for coverage before the event happened, as well as after, there wasn’t an existing image so we decided to stage a shot which demonstrated some of the activity, as well as the subject.  The white rose is the epitome of Yorkshire and since there was going to be a facepainter at the event, we thought this shot would work well as a pre-event image.

This photo was taken at the Harry Potter event last Friday.  I must admit, I got quite caught up in the hype and was more than a little bit excited about getting to meet Professor Dumbledore!

The wand making workshop was very successful and there were plenty of muggles who got involved!