31 MAY 2012

GIVE HANNAH A HAND

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There was lots of clapping and whooping going on this morning at the Open Comms offices – and for once it wasn’t because we had landed coverage for a client or nailed a major campaign. This time it was all about us! Well, it wasn’t actually, it was all about Hannah, who has been shortlisted… read more.

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So, it’s without doubt that Diamond Jubilee mania has hit Britain – good and proper! With the media; papers, radio, TV and online, being no exception. News desk phones are ringing off the hook, picture editors don’t know which way to turn and features are flat out with every brand trying any which way they… read more.

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I normally delete any newsletters or updates sent to my personal email address from a brand straight away, assuming that it will be irrelevant spam, but one email I received last week caught my eye. Waterstones has announced that it is “partnering with Amazon to launch new e-reading services and offer Kindle devices through its… read more.

21 MAY 2012

24 hours; 300 miles

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I always find it interesting to see how similar or how different siblings are. I have an older brother, Dan, and although we share some similar personality traits (mainly our hyper organisational skills and lack of sense of direction – both running jokes between any of our circle of friends) our hobbies are quite different.… read more.

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As a PR agency it’s important that we read the papers (no surprises there), so we do a trawl through numerous titles in the morning to see what’s happening in the world, if there are any topical opportunities that we can capitalise on, and if we have any coverage for our clients that day. I… read more.

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I was reading the Sunday Times recently and came across an article which I found quite baffling. As a PR agency we work with brands to raise their profile across social media platforms including blogs, facebook and twitter through engagement and interaction. As a result, I know only too well that this process is not… read more.

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There is no doubt that social media has its benefits for businesses who choose to use the tools available to them correctly. That doesn’t mean knowing how to post discussions on LinkedIn or understanding a hashtag from an @ sign on twitter – what I mean is that you have to take the rough with… read more.

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There have been two very different stories which have hit the headlines recently yet both have led me to ask some questions about their positioning within the media. Both seem somehow, in some way, to have missed the point. The first is the Leveson inquiry. Unless you have been living in a hole for the… read more.

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Most company blogs will offer an insightful opinion on a current and relevant topic that either offers advice or a chance for reflection. This blog post however is just about how much I like the new Avengers film… I could argue that it gives an insight in to my personality, and that it’s important to… read more.

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As with many social media stories, the news surrounding the PR Executive who tweeted an insult to columnist Grace Dent, who his agency happened to represent, has now quietened down and is considered old news after a few days of hitting the headlines and being a trending topic on Twitter. There are many lessons that… read more.