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03 MAY 2012

The Madness of March

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Well our blog might have been quiet whilst the website has undergone a pretty cool transformation (in my opinion any way) but things certainly haven’t been quiet here in the Open Comms office!

We like to be kept busy – apparently it keeps us out of trouble – but March (which seems like a life time ago now) in particular was a month jam packed full of event support. As well as writing copy, liaising with journalists, researching projects and handling crisis scenarios, we also do a lot of work on events for our clients. Whether it’s coming up with the initial concept, ordering merchandise, event support on the day, or thinking about how the client can get the best return on investment, we are always on hand to help with any events that the client is organising or attending.

March started with Move It 2012, the UK’s biggest dance event, held at London’s Olympia. One of our clients, MAOAM, has sponsored the Freestyle Stage at Move It for the last three years and we have helped maximise this opportunity, which included sourcing merchandise, liaising with the event organisers and sampling team,  as well as operating a press office function on top of many other actions.

It was another great success, with over 60,000 products sampled and 4,000 goody bags distributed to the brand’s target audience. Although I didn’t attend (perhaps because I have become a little too obsessed with Kimberly Wyatt and Adam Garcia after watching Got To Dance) but I know Emma and Lindsey had a very busy weekend (putting it mildly!). Whilst they were helping on the MAOAM stall, there were some amazing moves being made on the MAOAM Freestyle Stage, so I thought I’d share some of the highlights with you:

With barely a week to recover, we were then at the Yorkshire Mafia Conference. For those of you who don’t know, the Yorkshire Mafia is a membership only organisation that started on LinkedIn and has now grown to become a strong and active network of business contacts, both on and offline, who are keen to grow business in Yorkshire.

As one of our clients, we were there to support the media relations, making sure journalists had access to the panellists they wanted to speak to, but we also had our own stand. We had our new branding on display, which we received lots of great feedback about, and had a really productive two days.

As I’m usually in the office, it was nice to be in a different environment (although my feet did begin to hate me by the end of each day) and I really enjoyed meeting new and familiar faces. I get a buzz about talking about Open and love showing off our credentials as well as hearing about other people’s products and services, so it was a really fun couple of days for me.

This year, I managed to get to hear some of the very impressive speakers as well, including James Lambert, CEO of R&R Ice Cream, Europe’s largest own label ice cream manufacturer, which I then wrote a release about which you can view here.

To finish off the month, we also supported HARIBO’s Easter campaign which involved an escaped Eggstra touring the country in a national egg hunt. As well as writing press releases and copy for various different titles, we also suggested key media the giant Eggstra could target with products, and identified Twitter accounts to engage with, to support the online activity. It was egg-citing (groan) to say the least!

Bring on the next few months!

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