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It’s no secret that I HATE flying. I don’t just dislike it a little bit, I truly break out into cold sweats just thinking about it – which makes holidays very interesting in our house. If I am expected to sit for longer than 4 hours, in a tin can, in the sky – which… read more.

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Another sports related blog from me – what’s going on! The Paralympic Games start tomorrow, with the opening ceremony tonight, and I’m personally really looking forward to it. After experiencing the high of the Olympic Games a few weeks ago, the nation seems to have lost its oomph since it finished. I hope the same… read more.

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It can be a challenge when you work within the media industry, not least because things are changing so quickly – online and in print, digital and viral, integrated messaging and social media platforms – it’s all to take into account when you are coming up with brand plans for clients and that’s even before… read more.

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I have long pondered this question and have come to the conclusion that it is far too simple to blame everything on the banks and the government. I’m not saying they are blameless, after many a revelation over the past couple of years that would be silly, but there has to be more to it… read more.

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PR isn’t the simplest of industries to understand, especially when you don’t work within the media or creative sectors. I have often had to explain time and time again what it is that I do for a living and people (my closest family and friends included) still get it wrong. My Dad spent the first… read more.

13 AUG 2012

Thinking Gold

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So today’s blog theme is probably no surprise – THE 2012 OLYMPICS! I must admit, despite my initial lack of enthusiasm (as previously mentioned…) I ended up getting thoroughly hooked by the Olympic coverage and have found it hard not to feel British pride and get a little teary eyed every now and then, watching… read more.

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Ok, I don’t mind saying that I am confused. There was a recent story in The Drum which reported that an Australian court had ruled that comments posted on a facebook advertisements should themselves be considered advertisements – are you keeping up? That means that the advertiser, in this case Smirnoff, would be held responsible… read more.

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People think that working with so many clients in such a diverse range of sectors would be difficult but it isn’t as long as you understand their business, communications strategy and wider brand plan. It’s important to get to know their business inside and out in order to put together recommendations that will deliver on… read more.

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For those of you who don’t know it was Yorkshire Day yesterday. There were a few stories in the news to celebrate the occasion with a sprinkling of brands investing in PR stunts, allowing them to briefly claim a few column inches here and there. It’s fair to say more is usually made of this… read more.