27 SEP 2012

#Backfire

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Most things are short lived on social media, and already the hype around Waitrose’s Twitter campaign last week, which hit the headlines, is old news. The lessons we can take from it however are still very relevant and should serve as a reminder for any brand using social media. For those of you who don’t… read more.

26 SEP 2012

For flood sake!

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Once again the weather is taking its toll on business and not only those who are struggling to get to and from work but of course those who provide the transport in the first place and then there are those who are self-employed and have to open their doors or take their products and services… read more.

25 SEP 2012

And finally…

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The phrase ‘And finally…’ was often used by national and regional broadcast news channels to feature a positive story at the end of a programme. More often than not it was intended that this heart-warming feature would leave people with a smile, after the more serious updates from the day. It would appear that this… read more.

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This morning I had the opportunity to attend a Yorkshire Mafia event; Business Breakfast, Write Your Own Headlines delivered by Mary Askew, a former news writer and BBC broadcast journalist.  People may be wondering why a PR professional with more than 15 years of experience would need to know how to write a press release… read more.

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I’ve never been a big fan of advertising which relies on fear, shock or scare tactics. I don’t think it works. I also wrote my dissertation about this very subject which determined that the only people who are in fear, shock or scared as a result of these adverts are those who are receptive to… read more.

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Within the marketing industry the term social media is now widely accepted and used on a daily basis. People clump together a series of tools, which in the most basic sense are controlled by the Internet, and we refer to this collective as ‘social media’ or digital. Some people are well aware of what social… read more.

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The French edition of Closer magazine has decided to print pictures of the Duchess of Cambridge topless while on a holiday. My first point has to be does anyone really care – I have no burning desire to see her breasts and can’t imagine for one second why anyone else would want to either. My… read more.

14 SEP 2012

Totes Amazeballs

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86 new words have been added to the Collins online dictionary this week, with new entries including “bridezilla” – “a woman whose behaviour in planning the details of her wedding is regarded as intolerable”, and “frenemy” – “a supposed friend who behaves in a treacherous manner”. I love new words and the story behind their… read more.

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There was a fascinating piece in the Yorkshire Post Life and Style section today regarding eating at your desk. This particular piece referenced breakfast (deskfast), known to be the most important meal of the day, but I think the message within the piece stands true to all meals. We are one of the worst offices… read more.

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I’m sure I’m not the only one who has noticed that the tides seem to be turning for developers in the Yorkshire region. Iconic sites such as the Lumiere in Leeds and previously mothballed  master plans, which have been on hold for a number of years, are now getting the attention and funding that they… read more.