Post Published by

I noticed some time ago that there doesn’t seem to be a ‘time off’ anymore and that the work life balance seems to be more of a work life plateau. What I mean by this is that with smartphones, laptops, iPads and all other technologies that keep you connected at all hours of the day… read more.

29 JAN 2013

Pythagoras’ Theorem

Post Published by

I saw an article in last week’s Yorkshire Evening Post stating that a third of parents in Leeds admit to not feeling confident enough in helping their own children with primary school maths homework, according to a recent study carried out by learning company Pearson. Apparently 28% of parents asked doubted “their own ability to… read more.

23 JAN 2013

Putting pen to paper

Post Published by

There have been a number of news articles recently about the launch of campaigns which are encouraging children to write. I remember when I was at school I found it really difficult to read out loud in class but loved to write my own stories down – one teacher claiming it was because I had… read more.

Post Published by

There have been two incidents recently which have reminded me about the importance of brands and individuals checking anything that has been pre-programmed to go out to an audience. After Tesco’s recent horse meat scandal, the brand have had to go out with clear messaging to consumers, suppliers and stakeholders that they are very sorry… read more.

Post Published by

It can be difficult to sound anything but flowery when you are trying to explain to companies how important it is to build a brand, inject personality into a business and become recognised for your values. Getting the packaging right, making sure the design stands out on shelf, ensuring the copy is drafted using the… read more.

17 JAN 2013

SNOW WAY!

Post Published by

Well, well, well… we didn’t see that one coming, it’s only bloomin snowing! While the country grinds to a standstill and the gritters are out in force, businesses are already worrying about what impact it will have on their performance, sales and month end figures and we’re only at 2 inches. Although I completely appreciate… read more.

Post Published by

There has been a long running debate within the world of food retail with regards to FMCG (fast moving consumer goods) regarding the labelling of products. Traffic light systems have been adopted by some supermarket chains to show consumers in the simplest way how good or otherwise a particular product is – but this transparency… read more.

Post Published by

As a PR agency we are often asked to draft copy for leaflets, brochures, newsletters and websites. Writing corporate copy isn’t quite as simple as some people may think and it is often a huge mistake to try and draft marketing materials in-house. We are usually stage two of the process and generally receive a… read more.

14 JAN 2013

Extending the Tone

Post Published by

Brands put a lot of thought into the products they’re trying to sell – obviously. Good brands know that this meticulous process and creativity needs to go beyond the product. The packaging needs to be eye-catching, the advertising needs to be memorable, the tone needs to be consistent etc. I’m always impressed when brands manage… read more.

Post Published by

We are pleased to announce that Open Communications will be supporting the first ever business week to come to Wakefield. The event, which takes place from 18 – 22 March will celebrate the great and good of the district, while promoting the many benefits that the city has to offer. As a leading Wakefield based… read more.