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I’ve worked with lots of creative people throughout my career, many of whom I totally respect for the fantastic work and ideas they have developed, but I can’t help feeling that fairly conclusively there has always been a belief that when you work with large marketing and PR agencies careful has to mean boring. I… read more.

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I managed to pop down to the Wakefield Festival of Food, Drink and Rhubarb on Friday to sample some of the very tasty treats on offer. It was great to see the City so packed and I came away with a rather yummy selection of brownies (it would have been rude not to.) The event… read more.

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I remember a time when a tweet was the noise a bird made – not anymore. People of all ages and from all backgrounds and sectors are taking to the social networking tool, using it to communicate with a global audience. Most people have got their head around the hashtag and now recognise the importance… read more.

22 FEB 2013

A proud Northerner

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There have been a number of comment pieces recently requesting that brands and businesses consider suppliers outside of London. I wasn’t aware that there was a need to put out this call to action but apparently some companies feel that in order to get the best you have to go down South. You won’t be… read more.

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As a PR agency we receive lots and lots of phone calls every day. Sometimes the calls can be from suppliers, other times it could be contacts with regards to sponsorship, a client or journalist. Although I have to admit that most of the time people are polite and well-mannered there are the odd times… read more.

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Social media, content marketing, engagement, push, viral, digital… need I go on? These are all words that are used frequently in the world of marketing, PR and communications and they all lead back to one thing – attracting attention and sharing a message. What I’ve noticed is that brands who have got it right, in… read more.

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There is no doubt that we live in a cash conscious world and that at the end of the day it is king but a few calls I’ve received recently have left me wondering if loyalty counts for anything anymore? We, like many others, get constant calls asking if we will change supplier because a… read more.

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As expected the story about horse meat being found in products that are specified as beef continues to run and run… sorry! Having already commented on our blog about the need for food products to be more clearly labelled, it also got me thinking about who could benefit from the blunder. As ever when a… read more.

07 FEB 2013

Flavoured tea anyone?

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Now I’m not usually one for metaphors, I’m more of a ‘say it how it is’ kind of person but today I found myself looking into the bottom of a mug and coming as close to reading tea leaves as is possible. I realised that lots of agencies are like flavoured tea. You see, with… read more.

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There has been a lot of noise in the media recently with regards to the benefits to a ‘team’ that work entirely from home. An office-less environment for a business may be something that some of us gasp at but when you think about it from a commercial perspective it makes perfect sense. There are… read more.