21 JUN 2013

What is PR?

Post Published by

We get asked this question all of the time and the answer is relatively simple; PR is the principle of managing the reputation of a brand or business through the implementation of an effective communications strategy, whether that be online, in print or broadcast. The very nature of PR means that this top line explanation… read more.

Post Published by

We were recently invited to a Mi Networking event in Leeds and decided that as the focus was about innovations in technology we would go along and see what it was all about. Honestly expecting to hear about the advancements in social media (again) and how it’s imperative to ‘engage’ and ‘share’ with your audience,… read more.

Post Published by

We were pleased to be asked to attend a very special launch this week, which took place at the Hepworth Art Gallery in Wakefield on Monday morning. Along with a room full of business people we were told about a new initiative which will ask businesses to contribute a fixed fee to become part of… read more.

Post Published by

When you work in PR you quickly recognise that one size does not fit all when it comes to campaign planning. For a start the audience for every client will differ slightly – you can always use less defined targets such as men, women, geographical location or demographic but being more specific means that we… read more.

Post Published by

You can tell you’ve worked in a certain industry for a while when you start automatically thinking about things in a particular way or mentioning phrases in your everyday life that you’d never normally use. For example, with so many of my friends being teachers, I now hear the phrase ‘just in case Ofsted come’… read more.

Post Published by

As you would expect of a PR agency, we are often asked to recommend media channels for brands and businesses when developing campaigns, events and stunts. Although many agencies would quickly recommend national media with larger audiences (and not surprisingly commanding bigger budgets) we always think about the objectives of that particular activity and how… read more.

Post Published by

    Hi,  I’m Tarina, Newest Face at Open Communications and First time Blogger. I arrived for my first day at Open Communications, a PR agency in Wakefield, half expecting an office full of girls talking about nails and celebrity gossip. I was wrong. My first task (after Hannah taught me what ‘twitter’ was!) was… read more.

Post Published by

  As brands branch out and look for national profiling it’s often at the expense of their heartland activity and support that they offer within their local community. This is not helped by shrinking budgets and a brands quest to maximise their reach and in turn the investment in all aspects of product and service… read more.

Post Published by

  It was one of those really worrying situations where you’re not sure if you’re watching a comedy, a spoof or a real life documentary. Yes people, on Tuesday evening we sat down to ‘The Call Centre’ and I am SO pleased that we did. Firstly this is car crash TV at its very best… read more.