31 OCT 2013

The art of Bitstrips

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I’ve been noticing that my Facebook feed has been featuring a lot of comic book strips lately and it seems that it is becoming more and more popular as the days go on. Bitstrips is taking over. The latest in a line of Smartphone apps to go viral, Bistrips allows users to turn themselves into… read more.

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  Considering its Halloween this week, I thought I’d write about my favourite part of it, the makeup, and a brand collaboration that’s really amazed me this year. Hollywood monster makeup artist Rick Baker, known for his creepy and fascinating creations in films such as ‘An American Werewolf in London’ and ‘Men in Black’, has… read more.

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We often say to the businesses that we meet that we are more than just a PR agency but this can be difficult to substantiate. It doesn’t mean that we are professing to be a full service agency – we aren’t – we are specialists in PR but we also make recommendations that we feel… read more.

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I’m often asked what I do for a living and when I announce I work in PR, I am met with a blank expression and the need to clarify exactly what I do. But it’s very hard to define PR. The official definition of PR on the CIPR website is as follows: “Public relations is… read more.

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We’re very lucky here at Open Comms to work within the grounds of one of the UK’s most breath-taking pieces of countryside, The Nostell Priory Estate Yard. When I started with the agency I made a promise to myself that during my lunch break I would try to explore as much of the surrounding area… read more.

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One of the things I’ve really enjoyed doing here at Open Comms is working with family focused bloggers to establish strong online reviews for the products that our clients launch throughout the year.   Interestingly, blogging is a great way to secure coverage but I have learnt during my time here that it can be… read more.

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This was one of the questions that was asked this morning at the Yorkshire Business Insider, Digital Economy Breakfast, which was hosted at Leeds Metropolitan University. Using the hashtag #insideryorksdigital a collective of communication, brand, marketing and digital practitioners came together in a panel led discussion, which asked for questions from the audience that were… read more.

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The last few months have been very busy for the Open Comms team. There’s never a quiet day in the hectic world of PR, but since September we have been particularly busy with various launches, events and projects. We’re not complaining though! One of the projects that we have been helping to support is The… read more.

17 OCT 2013

Ninety years of magic

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Ninety years ago a contract was signed that marked the start of a journey that would be one of the most magical, imaginative and highly lucrative that anyone had ever come across. Ninety years ago, The Walt Disney Company was born. It started with a cartoon mouse named Mickey, probably now the most famous mouse… read more.

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As a PR agency we build social media strategies for our clients, which, in the simplest sense, allow them to engage with an online audience. More importantly, using these tools, we are able to gleam some idea of the sentiment a collective audience has towards a brand and business. At an event recently social media… read more.