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The Devil Wear’s Prada and Bridget Jones’ Diary didn’t really do a great deal to raise the profile of the PR industry but I have to admit that the stereotype that comes with this job isn’t entirely unwarranted, so I would just like to set the record straight. Not all PR people giggle in high… read more.

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I suspect no one will disagree with me when I say social media is a powerful tool for any brand or business. It is an increasingly popular medium that gives users the ability to reach out to millions with their self-published work at the click of a mouse. Social media provides brands with a stage… read more.

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There was a time when PR was almost a dirty word and when prefixed with traditional was tantamount to commercial suicide – well, as far as the ‘cool’ agencies that were offering digital innovations from the world’s leading social media gurus were concerned. Web rankings, algorithms and search engine optimisation – or SEO as it… read more.

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User generated content has become an increasingly appealing option for businesses, not least because they can share their ideas, thoughts and passions at the touch of a button. In addition user generated content is cost effective and accessible – after all it’s your time that you need to invest. Whether you have a company blog,… read more.

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The customer journey has changed and in some part at least corporate social responsibility can be blamed. For many consumers, their decision to purchase a given product or service is based on more than just whether they like it, for an increasing number it falls to the values that the company represents. These are often… read more.

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Working in the PR industry, it often feels like you have to know everything. We need to be the eyes and ears of whatever marketplace we are working with in order to stay on top of the new agenda for our clients.   There are an ever increasing number of systems and technologies in place… read more.

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It would be slightly strange as a PR agency if we put restrictions on the use of social media in our office. As we access so many tools including Twitter, Facebook, LinkedIn, Instagram and YouTube on a daily basis, the team would find it rather restricting if we put a cap on the time they… read more.