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In the PR industry, a lot of what we do revolves around ensuring that our clients are prepared to capitalise upon events, occasions and partnerships that already exist in order to improve or alter the way in which consumers engage and interact with their products or services. National events or awareness days are a really… read more.

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It’s been a busy, but exciting week here at Open Comms as Xamax appeared on SKY NEWS as part of the programme’s Budget day. While I have been behind the scenes during broadcasts before, this was the first time I had experienced live television and I was excited about the prospect. Unlike pre-recorded television that… read more.

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If like me you use Facebook on a daily basis and check your newsfeed often, you may have noticed a stark rise in the number of women posting photos of themselves makeup free using the hashtags #DaretoBare, #nomakeupselfie or #nomakeupnomination. This is a new craze that began across social media in a bid to raise… read more.

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There has been a lot of discussion in the media recently about the marketing of toys to children and the difference in the appearance or messaging of these products based on their intended gender appeal.   It was recently announced that two of the country’s biggest supermarkets are to introduce new layouts in store to… read more.

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‘Brand Buddying’, or ‘Brand Partnership’, is simply when two (or more) companies form an alliance to create a joint marketing strategy that will be beneficial to both parties. Sometimes recognised as a sponsorship, Brand Buddying can be extremely beneficial as long as you choose to be associated with a company or product that not only… read more.

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Can you remember the first time you were introduced to the World Wide Web? For me, it was at primary school when my teacher sat me in front a computer to do some research. It’s hard to believe but yesterday marked the 25th anniversary of the World Wide Web. Back in 1989 a British scientist… read more.

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My nerves were getting the better of me, what had I let myself in for this time? Why do I do it when I already have so much going on? Turning into Leeds, I could see the city before me, it looked peaceful and calm, if a little dark, but the lights were twinkling in… read more.

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I was talking to a fellow PR practitioner recently (it does happen!) and they mentioned that they’d been approached by a ‘full service’ agency asking them to white-label their offering – for anyone who doesn’t know what this means; it is doing the work for the agency, as if you were them, as opposed to… read more.

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  Event planning is just another one of the many services we offer our clients here at Open Comms. This month we have been busy planning a launch event, my first since joining the team, to celebrate the opening of Abdul’s new takeaway and diner in Sheffield. We have been aware for some time that… read more.