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Sir Bob Geldof has done it again with his reboot of a pop charity brand proving to be an unqualified success. The singer-songwriter has brought together a group of musicians to record Band Aid 30’s ‘Do They Know It’s Christmas’ and stormed the charts with the single, raising $1.5m to help fight the Ebola crisis… read more.

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In the run up to Christmas brands and stores do all they can to encourage shoppers to choose their products or services over any other on the market, especially true when it comes to the ‘big four’. Be it through the means of heart-warming and festive advertising, ease of purchase or the largest selection of… read more.

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Ok, we know the headline is a little cheesy but you can’t blame us with such exciting news to share. Believe me, corks would be popping if we were your typical champagne quaffing agency… but then we’d get nothing done, so we’ll keep it to a blog and a few cheeky team drinks. So, back… read more.

14 NOV 2014

Taking it all in

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Daily news monitoring here at Open means we come across a massive amount of different articles, each one explained differently to a target audience. We see what’s placed where and the methods we can use to try to maximise the reach of a brands messaging on a daily basis. Over the past few months, we’ve… read more.

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With Bonfire Night a distant memory, our attention has turned to the next big occasion in the yearly calendar – Christmas. And there’s no better signal to mark the countdown to the festive season than that of the John Lewis Christmas advert. It’s become almost a cultural institution. Unless you’ve been living under a rock,… read more.

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As a non-executive board director for the Theatre Royal in Wakefield, I was really privileged to support the organisation when they were shortlisted in the community category of the Yorkshire Business Excellence Awards. The celebration took place in Leeds on 30 October with a range of companies large and small coming together to share their achievements… read more.

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Two years ago, on the 14th October 2012, the world watched in awe and amazement as Austrian daredevil Felix Baumgartner smashed the world record for the highest sky dive after leaping from the edge of space, at an amazing 127,852ft. The event, sponsored by RedBull, had taken years to plan and from the first day… read more.

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I read an article earlier in the week which introduced a new service being offered in a US library. The service allows a member of the library to fill in a simple online form, stating their interests and dislikes in reading material, and promises to return a list of suggested books to the member within… read more.