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Keeping it simple I’ve followed the Sport England, This Girl Can, campaign since it launched and have been impressed by its simplicity from the start. The first thing they did right was to recognise that branding has a place but not all over everything. Living in a world where we are constantly targeted by marketing… read more.

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If you were asked whether you had heard of Goat Café before last week, your answer probably would have been a no. Fast forward to this week and your response would be very different. It would undoubtedly be a yes, accompanied with a look of horror. Goat Café – Huddersfield’s only vegan café – which… read more.

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It’s been a difficult month for journalists and PR’s alike as the news agenda was indefensibly challenged as the sharing of fake news hit the headlines.   Far be it that this was a one-off incident that could be swept under the carpet with the abrupt resignation of a non-descript recruit from some back office, this… read more.

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I was excited to read yesterday about the relaunch of the Nokia 3310 phone, as reported by The Times. This indestructible phone was my first leap into the mobile world when I was 13 years old in my early years at high school. I loved being able to text friends, play Snake (remember that!) and… read more.

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When working with FMCG brands it’s essential that you keep up to date with the latest consumer trends, especially when you are planning a PR campaign around a specific target audience. Working alongside various FMCG brands, we have to ensure that we are always aware of changing consumer habits and how this may impact on… read more.

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I guess that I’m a little strange when you consider today’s preference for computer screens, as I love to write and can often be seen with a fountain pen in hand. It’s just a quirk that I have had for many years now and was probably established when I was younger and had to do… read more.

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A big part of PR is creativity. You could say that it is the life blood of public relations and can be one of the best aspects of the job. Here at Open Communications we tend to do a ‘brainstorm’ or ‘thought-shower’ on a couple of occasions every week. Whether it is a proposal for… read more.

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We love a good story here at Open Comms, there’s nothing like adding a bit of imagination to something that might appear at first to be bland and boring but end up being super exciting! As a gaggle of girls that write for a living, National Storytelling Week is always a hot topic in the office.  After much… read more.

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Yesterday I had the pleasure of attending a mass brainstorm session which was hosted by Grant Thornton at the Royal Armouries in Leeds. The focus for the day was to bring people from the Yorkshire business community together to debate ‘How can we make Leeds a home where all sectors connect to create inclusive growth?’.… read more.