28 APR 2017

How PR Found Me

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The most common questions I’m asked when I meet someone new is what I do for a living and how I ended up in the job. Answering that I work in PR is often met with some confused looks. PR is an industry that people have heard about but don’t fully understand; ultimately it is… read more.

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Image source: http://www.quotemaster.org/head+in+the+sand It’s very rare that you will meet a business owner or entrepreneur that says that life is easy. More likely they will be denouncing their irritation at having people presume that they come into the office at 10am, leave at 4pm, take boozy lunchbreaks and reap all of the benefits. That is very… read more.

11 APR 2017

Why it pays to use PR

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It can be difficult for businesses to know where best to allocate their budgets – after all, you want to do everything but at the same time every penny counts. PR is often a forgotten relative when it comes to finding and assigning the necessary resource to manage PR in house. The problem arises when ‘managing… read more.

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This morning, I attended Wakefield Bondholders first Friday at The Hepworth in Wakefield. I attend the event regularly but was particularly drawn to this one because of my interest in the topic: creating winning first impressions. The talk was delivered by Founder of DO Positive Impact, Deborah Ogden who made some invaluable points. A lot… read more.