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PR is an incredibly diverse industry and being involved in the trade means you have to be in the know with what is happening in the news. Every morning we all take a bit of time out of our daily routine to sit and read the papers, sharing anything of interest with the team.

This is one of my favourite daily tasks and is a great way to start the day. I’m interested in politics and current affairs and feel that having a flick through the papers and learning about what is going on locally, nationally and around the world is great for my personal and professional development.

Reading the papers doesn’t only keep you up to date with what is going on in the world, but it can also be a great source of inspiration. Journalists who write in the national papers are some of the most talented writers in the country and so taking influence from their styles can be a huge advantage if you are wanting to improve your own techniques.

Unfortunately, readership levels have fallen since the late 90s and early 2000s and it would appear that social media and the increasing preference from people to read the media online have played a huge role in this.

The instant nature of Twitter and rolling 24-hour news feed means that newspapers can struggle to stay current as the stories they feature are often already in the public domain. However, social media doesn’t come close to the in-depth analysis that the traditional newspaper can offer.

Although readership levels have fallen, I think the need for good, honest journalism is ever prevalent. With the rise of ‘fake news’ it is important to have publications and journalists that you can trust. For me it’s the Times, the Telegraph and the Guardian. I like to keep a balance in what I read and want to stay away from being caught in a political echo chamber where you constantly read the same thoughts and are not exposed to anything else.

My preference lies with broadsheet newspapers as they are far less likely to run with sensationalist stories and pay less attention to the celebrity culture that some seem to be forever fixated on.

Local journalists and newspapers play a major part in reflecting the mood of the local community, and in my opinion, are often not given the credit they deserve for the work that they do. Most local newspapers provide insight and updates into issues that massively impact on communities and in doing so they pay great service to their local readership.

I’ll still enjoy reading newspapers and hope that others do too, they deliver an experience – not least turning the pages and getting that sense of what a journalist is really passionate about and how others are responding to that theory or opinion.

Being able to zone out from our busy day to day lives is important and I hope others will continue to have a flick through the paper for decades to come.

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