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It’s been two weeks now since the Guardian parted with their old school broadsheet format and entered into the world of tabloid journalism. In the face of challenging times for newspapers, will the changes be enough to boost the readership, and will the paper be able to start making a profit once again?

The Guardian has been on a sticky wicket for a long time, last year a declining readership saw the paper make an overall loss of £38m. The change to tabloid has not only seen the size of the paper change but the content has also had a revamp.

News, politics and business remain towards the front of the paper with sport taking the back pages as you’d expect. G2 stays, still featuring the latest commentary on art and culture but has had an edgy redesign. The paper now features a ‘journal’ section; a 30-something page pull out of opinion pieces, long reads, fresh ideas and new fortnightly elements on science, economics and European updates. 

The redesign of the paper has seen the introduction of a new masthead. Gone is ’the guardian’ over a background of blue, the defining image of the publication, replaced with ‘The Guardian’ in a classic black font. Although the change to tabloid has impressed me overall, I am upset to see the paper lose one of its most defining features by removing their blue masthead. 

The shake-up was definitely needed – not least to provide a sustainable future for the title – so a change to tabloid, which will invariably reduce production costs, will be welcomed by the financiers. The ability to print higher volumes of papers in more locations around the country should hopefully give a much-needed boost to the falling readership figures.  

Print media has fallen on hard times since the turn of the millennium and the Guardian has been no exception to the rule. A thirst for online media, which the Guardian is a leader in, has seen the public turn their back on the humble newspaper.

The Times introduced a pay wall subscription service for their online platform in order to counteract this change in news consumption and has reported healthy financial figures since doing so. The Guardian, on the other hand, has failed to follow suit and this could potentially be a way for the publication to get back on the path to becoming a profitable title once again.  

I, for one, am a fan of the new Guardian and welcome the change to the tabloid format. The paper remains honest, non-sensationalist and offers great in-depth commentary on issues that tabloid publications often fail to report on. I’ll continue to pick up the paper and place my trust in it as a source of news. It’s sad to lose a traditional broadsheet, but the paper needed to ring the changes in order to survive in the difficult and constantly evolving climate. 

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