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2018 has seen a huge increase in the number of people who have adopted either a vegan, vegetarian, pescatarian or flexitarian diet and millennials are at the forefront of this modern shift.

While researchers are encouraging people to make changes to their diet for environmental reasons to help with climate change, pollution and the sustainability of food, many consumers are choosing to adopt a new way of eating for health reasons such as weight control and lowering the risk of heart disease. 

This year alone we have seen an influx in the number of people choosing to adopt a new diet and this shows no signs of slowing down. As an example, Quorn recently announced a £7m investment with high hopes for positive results over the next decade as more people buy, cook and eat differently.

Quorn is one of the major companies that has found a growing opportunity to market its products to fit in with this evolving change to mass market lifestyle, but it’s not the only one. Other major brands have also started to make changes to ensure that they are meeting growing consumer demand, but will this influence consumers to adopt a vegan or vegetarian diet in 2019?


Waitrose has launched its own label vegan and vegetarian range in store, where it has introduced 40 different products to the consumer market. Its new range is now available in 125 outlets offering the likes of Vegetarian Risotto, Vegan Beef Wellington and Fish’less’cakes. 

In addition to this widervariety of products, Waitrose has also extended its supper club initiative to a further 42 stores where customers are able to experience an evening of fine dining. The supper club offers vegan and vegetarian menus ensuring that the supermarket caters for a wide variety of people. 

Waitrose is now at the forefront of consumers’ minds when they want a delicious vegan or vegetarian meal, meaning the retailer is way ahead of other supermarkets that are not catering for this specific audience.

Waitrose is likely to be working on extending this range in 2019, putting the brand way ahead of the game and in the position to be the obvious choice for those that follow a specific diet for whatever reason.

Sourced: The Grocer

Sourced: The Grocer

Pret a Manger

A few years ago, Pret a Manger saw an emerging trend in the market as more and more people started to talk about vegetarian food. As it saw an increase in the demand for vegetarian food, it decided to give the public what they wanted by taking the plunge and opening the very first ‘Veggie Pret’. Fast forward to the end of 2018 and Pret now owns four Veggie Pret shops.

The Veggie Pret offers an extensive vegetarian menu with plenty of vegan options. The traditional Pret a Manger shops also sell a wide selection of vegetarian options. 

As Pret was one of the first companies to support Vegetarianism on a large scale, it is unknown what it plans to do over the next few years but as demand increases, it is certain that more Veggie Pret’s will start popping up in the UK’s major cities soon.

Sourced: Manchester Evening News

Sourced: Manchester Evening News


Veganuary is the ‘trend’ that people are posting on their Facebook feed and Instagram story as they announce their new year’s resolutions. Building on this momentum, the Veganuary charity is continuing to inspire people to ‘go vegan’ throughout the month of January.

In 2018 many brands got involved in the Veganuary campaign including the likes of high street chain, Zizzi Italian Restaurants where it launched a new vegan pizza.

According to Zizzi it created the vegan pizza with social media in mind, ensuring that it was atheistically pleasing knowing that customers will upload images of their food to social media channels. Zizzi also has a vegetarian and vegan menu catering for a wide variety of guests. 

Zizzi’s vegetarian and vegan menus highlights how it is rolling with the times and influencing guests who may not have thought about a vegan or vegetarian meal before. Guests may be more inclined to sample dishes from these menus when they see other guests receiving their own food. Zizzi in turn is setting off the domino effect where others will soon follow.  

Sourced: Vegan Food and Living

Sourced: Vegan Food and Living

A look to a meat free future  

2018 has seen some major changes in the FMCG industry, particularly in the vegan and vegetarian market. Major brands have been influenced by the number of people who have opted for a vegan or vegetarian diet and these companies will now influence the wider public. The industry will continue to grow as more consumers are encouraged to change their way of life.

The future looks green, exceptionally green!

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