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A recent survey found that more than a fifth of British readers refuse to give up on a book even if they find it boring. Shamefully, I am one of the stubborn 22% that refuses to give up despite painfully plodding on through the pages, ignoring the Reading Agency’s advice which says we should give… read more.

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After working in PR for nearly a year now, I’ve started to understand what makes journalists tick and what makes for a good story. Although stories on contract wins, new products and company updates can grab the headlines and get good coverage, stories about people are often far stronger and are more likely to be… read more.

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It’s been two weeks now since the Guardian parted with their old school broadsheet format and entered into the world of tabloid journalism. In the face of challenging times for newspapers, will the changes be enough to boost the readership, and will the paper be able to start making a profit once again? The Guardian… read more.

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PR is an incredibly diverse industry and being involved in the trade means you have to be in the know with what is happening in the news. Every morning we all take a bit of time out of our daily routine to sit and read the papers, sharing anything of interest with the team. This… read more.

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As Friday draws to a close so does my first month (and a bit) in PR. As a graduate that is fresh into the labour market, as well as the PR industry, it has certainly been an eye-opener. The first impression I have of working in PR has to focus on how fast paced it… read more.