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I have recently become the proud owner of an iPad. I may be two or three years behind everyone else, but still, it’s pretty exciting for me. My reluctance to get a tablet to start with was due to the fact that I couldn’t quite see what the purpose of one was. Using all my… read more.

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Did you hear last week that Colgate was forced to close a promotional stand after running out of free electric toothbrushes two hours into a four day campaign? Disaster! After offering people the chance to claim a free new electric toothbrush in exchange for their old one, the Colgate promotional stand at Waterloo Station was… read more.

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There are certain elements that are key to a great PR stunt – creativity, planning, originality etc. – but one of the most important factors is timing. Some of the best examples of brands hitting the headlines for an attention grabbing PR stunt are the ones where the brand has managed to react quickly. This… read more.

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To stay relevant and profitable, companies need to constantly evaluate their offering and see how they can enhance it in a way that will be beneficial to both the organisation and their customers. This can be done in a number of different ways such as by extending a product range, offering a new service or… read more.

02 JUL 2013

Spoiler Alert

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I love how easy it is to use social media platforms to find out information in ‘real time’. As I’ve written before, I think it’s fantastic how you can see events unfold just by following your Twitter feed or looking at your Facebook page. It’s also a great way to find out information when your… read more.

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You can tell you’ve worked in a certain industry for a while when you start automatically thinking about things in a particular way or mentioning phrases in your everyday life that you’d never normally use. For example, with so many of my friends being teachers, I now hear the phrase ‘just in case Ofsted come’… read more.

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    Hi,  I’m Tarina, Newest Face at Open Communications and First time Blogger. I arrived for my first day at Open Communications, a PR agency in Wakefield, half expecting an office full of girls talking about nails and celebrity gossip. I was wrong. My first task (after Hannah taught me what ‘twitter’ was!) was… read more.

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I am currently re-reading all the Harry Potter books. (There was no way I could write this blog without mentioning that fact so I thought I’d best get it over and done with in my first sentence!) I find it harder to choose new books now and will tend to go on recommendations made by… read more.

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Despite only living a few miles down the road in Dewsbury for most my life, I never really visited Wakefield or knew much about the city. My only trips here were on infrequent Friday nights to the Snooty Fox to get my fix of metal music! It wasn’t until I started working in Nostell four… read more.

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There’s no doubt about it. I have too much ‘stuff’. I desperately need to declutter our house but seem to have a real issue with giving things away or throwing things out. My problem is that I manage to attach sentimental value to everything. Yes, I may have copied all my CDs to iTunes but… read more.