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Yesterday evening I was introduced by a few friends to the world of small scale home brewing. I overlooked the initial production of what is soon to be a ‘Ruby Red Ale’, although being a complete amateur I was only trusted by the beer men to stir the mixture with an unreasonably large spoon. It… read more.

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Bob Marley’s estate has won a 7 year legal battle to stop the reggae star’s image being used on clothing and accessories in stores across the globe. The family scored a victory over the merchandisers, who have in recent years, been selling Marley’s face on t-shirts in Walmart, Target, and other major retailers. The ruling… read more.

30 JAN 2015

Learning the Hard Way

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The Prince’s Trust, a youth charity that helps change young lives, has begun targeting employers as part of a new campaign. The campaign is designed to encourage employers to take a different view on vacancy applicants from different and perhaps less fortunate backgrounds. Learn The Hard Way sees unlikely candidates approach employers using LinkedIn, the… read more.

19 DEC 2014

It’s allreyt

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The BBC received some rather unhappy feedback from the people of Yorkshire recently for the way it covered the regions hosting of the Tour de France. The criticism came due to a video which was shown during the channels annual awards ceremony for Sports Personality of the Year, which took place and aired live on… read more.

04 DEC 2014

YouDupe

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An investigation was launched over the past few weeks by the Advertising Standards Agency, into five YouTube videos from vloggers, all of which featured Oreo biscuits. The investigation took place after a BBC journalist challenged whether the ads were obviously identifiable as marketing communications.   Mondelez UK Ltd, worked alongside five well know YouTube personalities… read more.

14 NOV 2014

Taking it all in

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Daily news monitoring here at Open means we come across a massive amount of different articles, each one explained differently to a target audience. We see what’s placed where and the methods we can use to try to maximise the reach of a brands messaging on a daily basis. Over the past few months, we’ve… read more.

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I read an article earlier in the week which introduced a new service being offered in a US library. The service allows a member of the library to fill in a simple online form, stating their interests and dislikes in reading material, and promises to return a list of suggested books to the member within… read more.

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Facebook announced this week that it will begin to target its online advertisements based on a user’s geographic location. Providing permissions are allowed, Facebook will be able to establish where a person is through their mobile phone settings and then tailor its adverts accordingly. The adverts will be available to any user who is shown… read more.

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Adidas revealed last week that they were to launch an app for iPhone and Android, which will allow users to print their favourite Instagram photos directly onto pairs of Zxflux trainers. The app was announced via a simple Instagram video promotion showing how it works and what images can be printed around the full Zxflux… read more.

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Working with companies across a wide range of sectors means that some days at Open Communications are a little… well, out of the ordinary. Throughout the last few months, we’ve been working alongside a great marketing agency, Our Agency based at Nostell Priory Estate Yard, to assist with the launch campaign of a new multi-operator… read more.