Can you get owt for nowt?
Posted on 22. Jul, 2010 by Lindsey Davies in Blog
We took a call recently regarding a copy writing brief. As we write copy for brochures, websites, leaflets and newsletters we agreed a date and time and put a meeting in the diary.
The day came, coffee and biscuits at the ready, we sat the gentleman down and as we always do, asked what he wanted to achieve from the project and what his specific aims were in relation to the work.
Did he want a new brochure to target a specific audience? Was it an overhaul of his current communications or was it simply an update and a fresh approach he was looking for that would update his website and general business literature?
None of the above.
It turned out, as it can do on occasion, that he wasn’t really sure what he wanted but he had budget and felt that appointing a PR agency would be the best thing to do.
At this point we could have taken his money and run but that isn’t what we are about so instead we sat down and discussed the options. It turned out that what he actually needed was to brainstorm some creative ideas that he could put into practice himself – free of charge!
We sat for an hour chatting through some ideas and quirky options that just might attract attention and in turn generate new business leads for him.
What did we get out of it? A lovely email thanking us for being so honest and expressing how grateful he was that we hadn’t done what he felt others would have and charged him for something that wouldn’t have achieved the results he wanted or met with the objectives he had in mind.
As a result he is now one of our biggest ambassadors and is able to tell people with confidence that Open Communications is a straight talking, open and honest PR agency.
We don’t think you could pay for that kind of endorsement, so maybe the saying is wrong – you don’t get owt for nowt – in this case, we all did.
I had exactly the same experience a couple of weeks ago. I went to see Lindsey to talk about some copywriting I thought I needed. We talked about my business for nearly an hour, It wasn’t just that she gave me some excellent advice, it was more like we worked out the issues and came up with some action points together. Put it this way though, I couldn’t have done it on my own.
I’ve been around sales and marketing since before Lindsey and Emma were born and I can say with certainty that Open Communications are by far the best in their field that I’ve ever come across.
And this is unsolicited and without their knowledge. You’d be hard pressed to find better PR support anywhere.
Thank you Paul. Your comments are very much valued and appreciated. We are pleased to have been of service and hope very much that we can help out again in the future.