OPEN CLEAN UP WITH ASTONISH(ING) WIN

11.10.14 Astonish 2

Ok, we know the headline is a little cheesy but you can’t blame us with such exciting news to share. Believe me, corks would be popping if we were your typical champagne quaffing agency… but then we’d get nothing done, so we’ll keep it to a blog and a few cheeky team drinks.

So, back to business, we are really excited to announce that here at Open Communications we have added a further client to our extensive portfolio following our appointment as preferred lead PR and marketing communications agency for Astonish, the UK top ten cleaning brand.

We will be working with another local team, Statement, to devise and implement an annual communications and social media plan for the business focusing on engagement, reach and penetration into households throughout the country. Creative is well underway for a series of campaigns that will uplift activity throughout the next twelve months with the objective to raise the profile of the brand and reinforce its strong heritage and cruelty free credentials, along with its value for money and quality proposition.

We are always keen to share our news – it would be strange for a PR agency not to – and more so the feedback from our clients.

Head of Marketing for Astonish Cleaning Products, Katy Clark said: “We have big plans for Astonish over the next twelve months and beyond; as a result we wanted to work with agencies that would share our passion for our product range. We have some great news and exciting plans to share and we know that Open Comms and Statement will assist us in doing just that.”

Astonish is a successful, ambitious and growing brand. As a British manufacturer with a rich heritage we are very excited to be working with the team to meet with their objectives. Astonish is a great addition to our growing portfolio of clients that require a full PR programme of activity to cover consumer, trade, corporate and social media support. It’s great to see that once again our straight talking, realistic approach to the brief meant that we could hit the ground running and get to work.

Plans are underway for the launch of the first creative campaign for the brand, which will focus on its success to date and will rely on social media, managed content, corporate, consumer and trade PR activity. Watch this space, there is lots of exciting news to share from Astonish and we hope to do a sparkling job for them! Sorry, couldn’t resist.