Brief

Support the team as the national PR agency focusing on consumer, trade, corporate and where necessary crisis PR communications.

Recommendations

Manage the press office for the brand, providing a single point of contact for all media enquiries. Create an annual PR schedule which plans the announcement of all new product developments, corporate updates and business successes throughout the year.

Make a series of creative recommendations to supplement the PR strategy, which reinforce the key characteristics and values behind the brand, including sponsorship, product donations and covermounting.

Results

Open Communications was appointed as the national PR agency for HARIBO in 2009. Since that time the agency has built up a full schedule of activity to support the launch of new products, community relations initiatives, sponsorship of events and management of relevant projects and crisis situations.

The agency genuinely works as an extension to the client’s team and provides on-going advice and recommendations to support the future growth of the brand and business.

This approach has achieved a consistent return on investment for the client.