BEHIND THE SCENES AT BUY YORKSHIRE

The Buy Yorkshire Conference

Showing support for the largest business to business event in the North

For the last eight years we have worked with the Yorkshire Mafia (YM) to provide the team that is responsible for an annual schedule of events including the Buy Yorkshire Conference with PR and social media support.

As the largest business to business event in the North, it goes without saying that it’s a busy time for us, not just on the day but in the run up to the exhibition when we spend hours liaising with speakers that will take to the stage on the big day and media that may want to come along.

There are so many reasons why this account is particularly exciting but for me securing broadcast, national and regional media coverage has to come top of the list. Some might think that’s an obvious answer but having worked in the PR industry for more than a decade you would be forgiven for thinking that the leap in my tummy when we secure a great piece of coverage may have waned over time.

Nope. Not a bit. In fact, it’s why I fell in love with PR in the first place.

Getting to know you

Coming a close second on my list of reasons to enjoy working on the Conference has to be the speakers. As the preferred PR partner for the event we are given access to each of the entrepreneurs, brand representatives and campaigners that attend and what an experience that is!

You never know who will be added to the line up next and with candidates such as Helen Pankhurst (great-granddaughter of the leader of the Suffragette movement) and Gerald Ratner (the entrepreneur that lost everything thanks to a glib comment about his products being cr*p) you can see how contrasting they can be and that makes our job all the more interesting.

A change of venue

This year the event took place at the First Direct Arena, a change from the New Dock Hall and Royal Armouries as has been the case in previous years. I have to admit, I wasn’t sure how this would work, but after taking a tour and seeing the event from above in the arena seats it didn’t disappoint.

The exhibitor stands were all in one space, which made for a vibrant and engaging showcase for delegates and it also created a camaraderie between the brands. It was great to walk around and see people having a laugh and engaging with each other as well as delegates at the event.

Never a dull moment

As the team that manage all media relations, we don’t get time to wander around, our remit on the day is to manage the media and support any interview requests, while also drafting blogs during the seminars which will be posted on the website after the Conference.

It may sound easy, but it takes a lot of work and makes for a long (but fun-filled) day.

Having access all areas means that we can pick and choose which seminars and sessions we attend, which is a real coup. Over the years I have listened to and met speakers including Michelle Mone, Ann Widdecombe, Jacqueline Gold, Nigel Farage, Alastair Campbell and more… let’s be honest, there was no way I would have bumped into these people in the street, so once again it all adds to the experience.

Working with a talented team

What astounds me most about the Conference is that the team from the YM always seem so relaxed. Whatever comes their way they just deal with it and move on to the next thing. I can’t even imagine what it is like to manage an event of this scale knowing that it takes a full year to plan, arrange and deliver.

Once again, the team did a fantastic job and this year more than ever I heard lots of positive comments that I duly passed on. The philosophy behind the YM is that we are stronger together and I have to say that working with them adds real credibility to that statement.

Practising what you preach is a big part of what we do here at Open Communications so to have clients that work by the same values makes our job all the more rewarding. I would like to take this opportunity to thank the organisers once again for bringing this fantastic event to the region and also to the individuals, brands and businesses that we worked with to pull the content together.

I’m very pleased to report that we secured coverage across national and regional media in print, online and across broadcast media. Well done team Open Comms, good work!

Now let’s get on with planning for next year’s showcase, which will have to be bigger and better than ever. We better get our thinking caps on.