As a PR agency there are many ways that we work with clients to source exciting content. No longer do we have to rely on the humble press release, we can create content to be shared online.
We have worked with iSource Group and the Yorkshire Mafia (YM) for more than a decade. Like many of our clients, we have built up a strong relationship over the years and are considered an extension of the team.
In addition to managing a schedule of more traditional PR activity, we offer advice and guidance about exciting content that can be shared across mediums throughout the year. This could be anything from comment pieces and thought-leadership articles to specific feedback from the 23,000 pre-approved members in the Group.
Leeds Business Lunch
It is Leeds Business Lunch (#LBL2019) tomorrow and we are lucky enough to have received our invites. As well as enjoying welcome drinks and a delicious lunch, we will be making it our mission to engage with others so that we can further populate the calendar of activity that we have.
There are so many interesting businesses within the YM community, and it makes our job so much more fulfilling to share their news and views across a range of subjects.
Attracting members from the SME market, we are expecting to meet with some familiar faces but also to extend our network. After all, with a room full of senior executives that have companies across the Leeds City Region, it makes sense.
Collating contacts and sourcing exciting content
As an agency we could sit back, relax and enjoy the proceedings, however that just isn’t our style. We are always looking for ways in which we can add some personality and variation to our clients’ PR schedule.
As ever, the YM has secured an impressive line-up of speakers and we will be looking forward to hearing from Sinead Rocks, Managing Director of Nations and Regions at Channel 4; Eve Roodhouse, Chief Officer, Economic Development at Leeds City Council; and Richard Flint, Former CEO of Sky Betting and Gaming.
There are also several sponsors including Lockyers, who have been an advocate of the YM since its launch, Media Works and Quantuma. Sharing their reasons for getting involved with the Group means that we can showcase the benefits that they receive by association.
A further opportunity to source exciting content with added personality.
Last minute preparations
As is to be expected when you host one of the largest lunchtime events in the annual calendar, last-minute preparations are underway. What’s more, we have it on good authority that pictures of Dior samples that were shared on LinkedIn and Twitter were just some of the items we can expect to find in the goody bags!
As a sell-out event the team have a lot to celebrate but it’s important to remember that these things don’t just happen. The team work hard behind the scenes to make each event bigger and better than the one before.
We can’t wait to take our seats and to meet with the great and good from the business community. As the preferred PR partner for iSource and the YM we will have our pen and paper at the ready to take notes and will be sharing blogs in the following days.
If you are attending tomorrow, then please do come across and say hello. For those that are missing out, there is always next year. I hear the plans are already underway to push the boundaries and to use the event as a platform to showcase the North as the powerhouse it deserves to be.
Watch this space.