Tag: Leeds Business Lunch

MAKING CONNECTIONS AT LEEDS BUSINESS LUNCH

Leeds Business Lunch

We have worked with the Yorkshire Mafia for years and really enjoy the events that the group host. Leeds Business Lunch, which took place on 23 October, was no exception.

It should have come as no surprise that Bibis was full to capacity. There were even queues out of the door. As we all enjoyed a welcome drink it was our first opportunity to chat to some familiar faces. At the same time we made new connections.

Within minutes I was introduced to someone I hadn’t previously met. We got chatting and found that we had some things in common, including those that we were associated with.

Looking around it was clear that everyone was doing the same. Before long it was time to take to our seats. What the YM does that sets it a part from others is push boundaries. Every event is bigger and better than the one before.

Three keynote speakers

This year’s Leeds Business Lunch followed that same trajectory with not one or two but three headline speakers. First up was Eve Roodhouse, Chief Officer Economic and Development from Leeds Council followed by Sinead Rocks, Managing Director for National and Regions at Channel 4 and finally, Richard Flint, Former CEO of Sky Betting and Gaming.

Each of them shared their insights into business and their thoughts on why the Leeds City Region has so much to offer.

Although they were all excellent, the one speaker that stood out for me was Sinead Rocks. Not only was she perfect for the event and definitely on topic, given Channel 4’s move to Leeds, but also incredibly funny.

The lunch was delicious but almost became a forgotten relative as people chatted and shared advice. The atmosphere was positive and there wasn’t a single mention of the ‘b’ word – well, not on our table anyway.

Leeds Drinks Evening

When Leeds Business Lunch came to a close, guests carried on with their conversations before heading across to Champhraya for the Leeds Drinks Evening.

Two events for the price of one, not bad!

Again, within minutes we were talking to new connections and meeting up with clients that we hadn’t had the opportunity to catch up during the lunch. The drinks were flowing, and the discussions continued before taxi’s were called.

Knowing how much hard work goes on behind the scenes at the Yorkshire Mafia, Janie and Ed did an amazing job. Not only were both events incredibly well attended, they also gave people the chance to meet with others from the business community.

The power of contacts

The power of contacts cannot be underestimated, and we are very fortunate that we have the opportunity to attend these functions and to put the theory that ‘we are stronger together’ into practice.

This morning, slightly jaded, we came into the office to receive an email which thanked us for our support and said: “You are an integral part of our team”. There is no better commendation than for a client to confirm this.

So, thanks to the Yorkshire Mafia, not only for being an amazing client but also for hosting the best events and inviting us along to experience them with you.

Now, where’s that coffee!

USING CLIENT EVENTS TO SOURCE EXCITING CONTENT

Leeds Business Lunch

As a PR agency there are many ways that we work with clients to source exciting content. No longer do we have to rely on the humble press release, we can create content to be shared online.

We have worked with iSource Group and the Yorkshire Mafia (YM) for more than a decade. Like many of our clients, we have built up a strong relationship over the years and are considered an extension of the team.

In addition to managing a schedule of more traditional PR activity, we offer advice and guidance about exciting content that can be shared across mediums throughout the year. This could be anything from comment pieces and thought-leadership articles to specific feedback from the 23,000 pre-approved members in the Group.

Leeds Business Lunch

It is Leeds Business Lunch (#LBL2019) tomorrow and we are lucky enough to have received our invites. As well as enjoying welcome drinks and a delicious lunch, we will be making it our mission to engage with others so that we can further populate the calendar of activity that we have.

There are so many interesting businesses within the YM community, and it makes our job so much more fulfilling to share their news and views across a range of subjects.

Attracting members from the SME market, we are expecting to meet with some familiar faces but also to extend our network. After all, with a room full of senior executives that have companies across the Leeds City Region, it makes sense.

Collating contacts and sourcing exciting content

As an agency we could sit back, relax and enjoy the proceedings, however that just isn’t our style. We are always looking for ways in which we can add some personality and variation to our clients’ PR schedule.

As ever, the YM has secured an impressive line-up of speakers and we will be looking forward to hearing from Sinead Rocks, Managing Director of Nations and Regions at Channel 4; Eve Roodhouse, Chief Officer, Economic Development at Leeds City Council; and Richard Flint, Former CEO of Sky Betting and Gaming.

There are also several sponsors including Lockyers, who have been an advocate of the YM since its launch, Media Works and Quantuma. Sharing their reasons for getting involved with the Group means that we can showcase the benefits that they receive by association.

A further opportunity to source exciting content with added personality.

Last minute preparations

As is to be expected when you host one of the largest lunchtime events in the annual calendar, last-minute preparations are underway. What’s more, we have it on good authority that pictures of Dior samples that were shared on LinkedIn and Twitter were just some of the items we can expect to find in the goody bags!

As a sell-out event the team have a lot to celebrate but it’s important to remember that these things don’t just happen. The team work hard behind the scenes to make each event bigger and better than the one before.

We can’t wait to take our seats and to meet with the great and good from the business community. As the preferred PR partner for iSource and the YM we will have our pen and paper at the ready to take notes and will be sharing blogs in the following days.

If you are attending tomorrow, then please do come across and say hello. For those that are missing out, there is always next year. I hear the plans are already underway to push the boundaries and to use the event as a platform to showcase the North as the powerhouse it deserves to be.

Watch this space.