Tag: objectives

OPEN CLEAN UP WITH ASTONISH(ING) WIN

11.10.14 Astonish 2

Ok, we know the headline is a little cheesy but you can’t blame us with such exciting news to share. Believe me, corks would be popping if we were your typical champagne quaffing agency… but then we’d get nothing done, so we’ll keep it to a blog and a few cheeky team drinks.

So, back to business, we are really excited to announce that here at Open Communications we have added a further client to our extensive portfolio following our appointment as preferred lead PR and marketing communications agency for Astonish, the UK top ten cleaning brand.

We will be working with another local team, Statement, to devise and implement an annual communications and social media plan for the business focusing on engagement, reach and penetration into households throughout the country. Creative is well underway for a series of campaigns that will uplift activity throughout the next twelve months with the objective to raise the profile of the brand and reinforce its strong heritage and cruelty free credentials, along with its value for money and quality proposition.

We are always keen to share our news – it would be strange for a PR agency not to – and more so the feedback from our clients.

Head of Marketing for Astonish Cleaning Products, Katy Clark said: “We have big plans for Astonish over the next twelve months and beyond; as a result we wanted to work with agencies that would share our passion for our product range. We have some great news and exciting plans to share and we know that Open Comms and Statement will assist us in doing just that.”

Astonish is a successful, ambitious and growing brand. As a British manufacturer with a rich heritage we are very excited to be working with the team to meet with their objectives. Astonish is a great addition to our growing portfolio of clients that require a full PR programme of activity to cover consumer, trade, corporate and social media support. It’s great to see that once again our straight talking, realistic approach to the brief meant that we could hit the ground running and get to work.

Plans are underway for the launch of the first creative campaign for the brand, which will focus on its success to date and will rely on social media, managed content, corporate, consumer and trade PR activity. Watch this space, there is lots of exciting news to share from Astonish and we hope to do a sparkling job for them! Sorry, couldn’t resist.

I’m not down with the kids but…

 

…I do know the importance of keeping it real! I’ve been in a number of meetings lately and it always surprises me when people commend the fact that what you see is what you get with Open Communications.

We’ve been going for nearly five years now (phew – where did that time go?) and we’ve always done the same. The business has evolved but our values have remained the same – if you want a PR agency that can do the job and do it well then our number is on the contact page, if however you want air kissing and champagne then we’re not for you.

It’s not that we aren’t friendly, far from it. I’d like to think that many of our clients have become friends over the years and that this has meant that we have genuinely long standing relationships, which mean we work as an extension of their teams – as if we were internal. This in turn makes it easier to provide honest advice that will help them to develop creative campaigns that meet with their objectives.

We’ve never been a PR agency that goes along with something we don’t believe in, we don’t say ‘yes’ to a contract because it’s there, we feel that being passionate about what we work on is really important and is another reason we are able to do a good job. Our accountant may not agree but there have been times when we have turned work down because although the contract would have been lucrative it didn’t fit with our values or we simply couldn’t see the campaign meeting with the clients expectations.

There has been a lot of news lately about the reputation that the PR industry has and I’ve always been very honest in that I feel many agencies offer the world and deliver very little. The unfortunate situation here is that brands have a bad experience with one agency and then never commission an agency again – and that’s not just the agency who handled the account badly in the first place, it’s any agency!

So for all those who want to work with an agency that DOES delivery and WILL work hard to achieve the results that have been promised, we are here and the kettle is on.

In all seriousness it shouldn’t be surprising to find a PR agency that is open, honest and willing to offer advice and guidance that makes sense. Until our industry realises that then ‘we’ will go on having a reputation that in some cases is very much undeserved.