Tag: planning

Celebrating success before it all kicked off!

As a non-executive board director for the Theatre Royal in Wakefield, I was really privileged to support the organisation when they were shortlisted in the community category of the Yorkshire Business Excellence Awards.

The celebration took place in Leeds on 30 October with a range of companies large and small coming together to share their achievements and successes. What was most impressive – and I am biased – was that guests were serenaded by the Theatre’s Performance Academy as they entered the champagne reception.

It was a glitzy affair with initial pre-dinner address from Work and Pensions Secretary, Ian Duncan Smith followed by a delicious four course meal. It was then time to announce the winners and you could feel the tension as heart rates hit new heights.

It was the fourth announcement of the evening and we were all sat wide eyed waiting for the final decision to be shared… and the winner is *insert drum roll*, ‘the Theatre Royal Wakefield’. Acknowledged in particular for striving to operate a best in class destination that gives access to the arts and entertainment despite significant cuts, it was unanimous.

I genuinely believe that the Theatre Royal has a great deal to offer the local community and that people should take the time to visit and to experience the amazing programme of performances that take place in this historic gem of a building.

The venue is celebrating an amazing 120 years and I often wonder what stories it would tell if only it were possible to do so but at least one thing is for sure, the Yorkshire Post Business Excellence Award would be one of them! Please click here for more details of the winners from the night and video coverage supplied by the Yorkshire Post.

Moving on to the next day (no rest for the wicked!), it was a crisp Friday morning and by contrast you couldn’t get much different. Wrapped up warm I headed up to Scotland with the Coalfields Regeneration Trust for a weekend of football.

As previously shared, we have supported Game On, an initiative which brings young people together from some of the most disadvantaged coalfield communities throughout the country to play football. The programme goes beyond the simple principles of sport and engages young people to learn about interaction with third party organisations and peers, as well as teamwork and social skills.

Having cheered on all of the teams during the Inter-regional Finals in Derby as they fought hard for their places in the Home International Tournament, it was time for Wigan A and B to do their country proud.

Thankfully the weather was mild and there were even a few breaks in the clouds as the sun attempted to shine. The winning players from Scotland, Wales and England all took to the pitch and after an official opening to a marching band of pipers, it was kick off.

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There is no doubt that each team gave it their all, with some amazing tackles, defending and goals and then it was down to just two; England and Wales. The match was like-for-like and finished with a goalless draw so it was penalties and sudden death.

I’m not a huge fan of football but I have to admit that after watching the lads put their all into the games I was routing for them to win – it even got so bad that I did some cheering and even added my very own unique take on a team talk *cringe*.

Over the course of just 2 days we had got to know the team a little better and there were some real characters in the group who certainly helped to raise a few smiles with their quips and ‘humour’.

11.04.14 Game On National Home Final

No sooner had the whistle blown than it was over – Wales had won the Tournament on penalties. Needless to say there were some glum faces from the England lads but they did us proud and that’s all that anyone can ask for.

What was most impressive was their manners, general attitude to the game and most importantly their passion for the sport and the wider team. You would never guess that these young lads were from coalfield communities and I’m not absolutely sure that they would feel it necessary to tell you but what they probably don’t realise is that if nothing else their determination and sheer grit could be considered a lasting legacy from times gone by.

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And so I’m on to another week and although there won’t be any glitz and glamour or pitch side banter and penalty shoot outs this week, there are certainly proposals to be planned, news to be drafted, events to be arranged and announcements to be managed that will keep me busy – after all, there’s never a dull moment when you work in PR.

One size doesn’t fit all

When you work in PR you quickly recognise that one size does not fit all when it comes to campaign planning. For a start the audience for every client will differ slightly – you can always use less defined targets such as men, women, geographical location or demographic but being more specific means that we are able to meet with the objectives set by the brands we work with.

What is also important is the medium that we choose to engage with. Not every campaign will rely on all channels and I’ve seen a few frightening examples recently where agencies have mismatched the campaign and the medium. Sometimes it’s best to do one thing really well than lots of things badly.

There is a strange attitude within the industry at the moment with some agencies believing that everything needs to be shared across social media channels and I simply don’t agree. There are some campaigns that sit better on radio, or within printed media – not everything has to feature on Facebook, twitter, Pinterest or YouTube to get results and engagement.

It seems to me that agencies are pitching social media as a sexy alternative to other mediums and rather than tailoring a campaign around a preferred medium, ideas are being shoe-horned to fit social channels.
I think it’s time that we all took a step back and went back to basics.

When we work with brands at Open Communications we look at the following; audience, media consumption, ideas, strongest recommendations. Ok, so it’s not brain surgery but if you use the same process you are likely to get a campaign that is fit for purpose and delivers a return on investment, which at the end of the day is what you pay an agency for!

Just your average week – or not!

I’ve been a little quiet on our blogging front over the past week so apologies – I’m sure you have all been sat waiting eagerly for my next update *wink, wink*

So anyway, I do have my excuses for not posting which start with a two day trip to the largest food show in the country. As a PR agency we don’t just sit at our desks writing press releases our relationships and role, thankfully, go way beyond this.

The International Food Exhibition (IFE) takes place every two years and we went along with a client to listen to speakers talk about topics such as how the snacking market is changing, the increase in health claims and changes to legislation within food packaging. We also wanted to take the time to find out what new trends and innovations were hitting the shelves and which brands were shouting loudest – plus, more importantly, how they were doing it.

The show was fantastic. There were two halls full of stands with many of them offering samples – you can’t go wrong!

It wasn’t until Tuesday evening that I realised just how much information I had gathered when I was trying to get my bags – and samples – back on the train. So it was back to good old Wakefield before dashing home, getting changed and setting off to the Wakefield Council business celebration dinner.

The event was held at Space, which is a venue I hadn’t been to before. We all sat down to a super dinner and inspirational speech from Richard Noble, who holds the land speed world record and is working hard to create a car that will go 1,000 mph. Now that’s some going!

The talk was really interesting and it was a great opportunity to chat with colleagues from the District and meet with some new faces over a glass of wine or three.

Wednesday came along and we were exhibiting at the Wakefield Business Conference. As a Wakefield based PR agency we are always keen to get out and about. The city has a great deal to offer and as the preferred PR partner for the event we wanted to show our faces and also meet new contacts.

The day went very quickly and for those who came along we hope you picked up some of our – now famous – mints. Remember people we offer a ‘fresh’ approach to PR – do you see what we did there?

Anyway Thursday came around but felt strangely like it should be Monday and it was catch-up day. Emails, paperwork, campaign planning, new business proposals all to be written in the day. Then an internal (at the pub if I’m honest) meeting after work and back home.

And so we are here today. A meeting this morning and new business session this afternoon all pieced together with copy writing for a consumer competition, recommendations for campaign engagement with clients, social media updates, suggested social media strategies for the next six months and back to traditional press copy with several comment pieces to be drafted before close of play – oh and a blog!

Phew. So, you see, not such an average week in the office but then that’s what makes working in PR so challenging and rewarding.

I’m pleased to say that the week is yet to be over – after all it’s only 4pm and we don’t do part time at Open Comms – so we’re going to a final event in celebration of Wakefield Business Week tonight.

The event is aptly named Beer and a Burger and we are all going along to share in the success of the city and to raise a glass to business. It’s always fun to meet with the great and good of the city and to couple this with beer and burger is inspired.

After that I will be heading home and don’t mind admitting after all that I think I’ll hit the sofa and sleep for a week!  Night all.