Tag: regional

Open drives business forward with Ring appointment

Ring Head Office

We are really pleased to announce that we are driving the business forward *pun intended* with our appointment as preferred PR partner for Ring, the leading lighting and vehicle accessories specialist to the aftermarket.

Following a competitive pitch, we secured the account to deliver year-round support for the business with the remit covering corporate, consumer and trade PR. In addition, we will work with the team at Ring to develop strategic campaigns to reinforce the profile of the company’s growing product portfolio.

Director of Open Comms, Lindsey Davies said: “The brief from Ring was something we quickly got to grips with. Having met the team, we recognised that they needed an agency that would be an extension to their team. Not only did we address the brief but also provided some creative recommendations that would push the boundaries beyond the more traditional approach taken by many in the market. Securing this account gives us a great start to the year.”

Marketing Manager for Ring, Henry Bisson said: “It was apparent from the first meeting that we were going to get along with Open and that was really important to us. The automotive sector can be more complex than people recognise and it can take some time to get used to the nuances involved but the agency is already making an impression and journalists we have worked with for years are accepting them as our PR division.”

We are really looking forward to getting to grips with a business that sits outside of the sectors that we already support including FMCG, food and drink, third sector, manufacturing and retail. We launched in 2008 and you can find us in Wakefield, West Yorkshire.

 

I have a confession…

 

I’ve never been to the Great Yorkshire Show. Despite growing up in North Yorkshire and now living in West Yorkshire I have just never got around to it. I do really want to go and think it’s important that we make time to support these events but I just didn’t get around to it.

Last year it was a disaster due to the weather but this year it was glorious sunshine, what better way to spend a day than trying out some local ales and home grown foods, while engaging with some of the many businesses who are based in the Yorkshire region.

I am also particularly interesting in the arts and crafts that are showcased at these events. I love going along to the steam gatherings which take place in Masham and Hunton, near where I’m from. Not only are there cake stalls and the usual vegetable growing competitions but also a massive collective of talents including sewing, wood craft and painting.

I’ve always really wanted to be creative when it comes to crafts and have a sewing machine, but I haven’t spent enough time using it to become any good. I do however want to change that and you never know I could be showcasing my own creations in the future – although I won’t hold my breath!

I am going to make it my mission next year to go to the Great Yorkshire Show. I remember when we were at primary and secondary school it would be accepted and expected that people took time off to go along to the event and I still never managed it!

From the website it looks like it was a huge success and with a waiting list of exhibitors there is no doubt that the many companies that were promoting their wares got great value from it. As some of the largest businesses in the country are based in the county we really should make the effort to support events like this and to champion and shout about the beautiful area we live in.

If you were lucky enough to attend then let me know what you thought. I have heard some amazing things about the show and hope that in future years I will find the time to go along and experience it for myself.