Tag: The Coalfields Regeneration Trust

Back of the net or getting wet, either way it was Game On

It was wet, windy, cold and I’d spent half an hour curling my hair for it to last a matter of minutes before resembling a collective of rats tails, falling unattractively around my face, which was also streaked with the remnants of my carefully applied make-up.

But still, I was watching football (a game that in the most part I detest) with more than 50 children from youth teams throughout the country who participate in Game On, a programme organised by our client The Coalfields Regeneration Trust and delivered by The Football League Trust.

DSC_0980

Game On aims to take children from some of the most deprived areas of the UK and encourage them to take part in free football training sessions, which take place on two evenings each week. Not only does this programme have a direct impact on anti-social behaviour by providing young people with something to do, but it also teaches those involved about health and wellbeing, participation, commitment, social interaction and engagement.

Knowing that in situations like this the best approach is to roll your sleeves up – metaphorically, it was freezing! – and get on with it, that is exactly what I did.

I was surprised to find that I soon got into the game and was cheering along with the best, especially when one particular player who happened to be a girl made an amazing tackle, which left the side lines squinting never mind the opponent rolling around on the floor!

More than 3 hours later and we were into the final rounds, there were cheers and jeers, banter and back chat but the attitude of all involved really was to be commended. Each team took to the game with the passion you would expect but also with a sportsmanship that belied their teenage years.

The final was a close call with Wigan A and B teams literally taking the title from under the nose of Doncaster when they were chosen on goal difference as the contenders for the next round of the championship, which takes place in Scotland on 1 November.

Next came the bit I had been looking forward to most (until the drenching earlier in the day, which had now resulted in me looking less like a drowned rat and more like I had been dragged through a hedge backwards) we were going to watch the Derby versus Millwall match.

But that wasn’t all, the Wigan winners would get the chance to have a special trophy presented on the pitch! As we walked out of the tunnel I caught my breath – it’s no secret that I am no real football fan – but this was amazing.

Stood in front of an audience of more than 27,000 people the Wigan teams were presented with their trophy and as if that wasn’t enough they were then asked to look up – a huge screen projected their smiling faces to the whole crowd.

DSC_1010

DSC_1015

I have to admit that I had a lump in my throat whilst I watched them all waving and jumping to be seen. It really was spectacular.

The game ended 0 – 0  but that didn’t really matter. The atmosphere was great and Rammy, Derby County FC’s mascot, made an appearance and danced around the pitch. The team at Derby were fantastic and whether they realise it or not I am sure that they have created memories that the Game On finalists will never forget.

As for me, I’m pleased to be warmed up but the event was certainly worth braving the weather for. Thanks to the Coalfields Regeneration Trust, Derby County Football Club, The Football League Trust and all of the clubs who took the time to compete in the Game On finals. For those who didn’t win, there’s always next year!

COALFIELDS CALLS UPON OPEN FOR PR SUPPORT

07.09.14 Coalfields Regeneration Trust

The Coalfields Regeneration Trust, the organisation dedicated to providing support, guidance and funding for people living within former mining towns and villages, has appointed Open Communications as its preferred PR and marketing communications agency covering England.

Working closely with the team from England at the Coalfields Regeneration Trust, Open Communications is tasked with raising the profile of the organisation both within the communities and to a national audience, securing coverage in relevant regional, national and trade media and supporting with social media activity and marketing communications.

Following a trial period of three months, the Coalfields Regeneration Trust has already experienced the results that Open Communications can achieve when working as an extension of its team. Achieving an audience reach of more than 8 million with a recent story, the agency now looks forward to building on successes to date and its productive relationship with the charity.

Head of Social Investment at Coalfields Regeneration Trust, Andy Lock said: “We had been in need of effective PR support for some time and approached Open for an informal discussion as we had heard good things about them. It was clear from this meeting that their philosophy and no nonsense approach to PR matched our aspirations and objectives.

He adds: “Open has very quickly established itself as an extended part of the operation, getting to know us and what makes us tick and translating this into impactful PR which is delivering great results. Their insightful input has challenged our preconceptions about `what works’. We are always impressed with their hard working ethic and commitment to go the extra mile to get the job done.”

Director of Open Communications, Lindsey Davies said: “We always work with our clients as opposed to for them, this means that we can add extra value to the service we offer. The Coalfields Regeneration Trust is a fantastic organisation and we are very much looking forward to developing our relationship further as we continue to support them with PR, social media and marketing communications.”

Open Communications, the straight talking PR and marketing communications agency, was launched by Lindsey Davies and Emma Lupton in 2008. The business, which is RAR approved and was named as one of the Top Agencies outside of London, has since grown and is commissioned by a range of brands from family run businesses to multi-national household names.

Based at Nostell Priory Estate Yard, the agency now manages the PR and social media activity for companies including POM-BEAR, the teddy shaped snack brand; Paragon, the print and document management service provider; Xamax, the branded clothing specialist and HARIBO, the UK’s leading gums and jellies brand.