Tag: Wakefield Business

NEW YEAR, NEW PERSPECTIVE AND A BRAND-NEW YOU

It’s a brand-new year and the possibilities are endless. The perfect opportunity to put pen to paper and note down any New Year’s resolutions which will make the next twelve months better than the last.

However, while the arrival of a new decade may be positive for some, it can be infinitely challenging for others.

Whichever scenario describes your 2019, here’s a little positivity to begin 2020 which could, quite possibly, be your best year yet!

Perfection is a myth

There’s no denying that each year presents plenty of reason to celebrate. But, with success comes moments of difficulty, feelings of failure and, perhaps, some memories that we’d really rather forget.

No matter what social media tells us, the ‘perfect’ life rarely exists. There are some moments that are undeniably sad, and it’s these times that can have us questioning what we did wrong?

In the most part, a happy life is merely a matter of perspective. Take the time to cherish the positives and celebrate achievements, however small. Only with the right mindset will positivity be able to prevail.

Don’t be a stranger

Following a period which is traditionally spent surrounded by friends and family, a New Year can be an extremely lonely time for some.

Family fallouts are all too common and, I’m sure, a regret that weighs heavily on people’s hearts. It’s never too late to try and bury the hatchet.

If friends and family are not around, take a positive step to meet others. There are many groups, coffee mornings or sports clubs which can be a fantastic way to establish friendships.

Understand your value

Some people are simply more considerate than others. It’s a hard fact that can be difficult to accept and a source of much upset.

However, moving on from situations that are detrimental to your happiness is important. After all, many of us have come to realise that life really is too short.

Give a little kindness

Kindness costs nothing, so give it freely – not only to others, but also to yourself.

It’s amazing what impact a thoughtful comment, offer of support or small gesture can have on someone else’s life.

New Year, new you

In this time of endless opportunity, relish the chance to be the author of your latest chapter in the whirlwind that is life. Setting realistic expectations while also challenging yourself will give you balance. There is no point in creating an unachievable list of tasks from the get-go.

Split your hopes and dreams into sub-categories and spend a little time each month pushing yourself closer to where you want to be. Taking steps forward is more positive than standing still.

For a few more tips on making 2020 a year of progress, read Open Communications PR Account Executive, Nick Hill’s latest blog here.

BUILDING A SUCCESSFUL BRAND

Every day we count our lucky stars knowing that we work with a host of amazing businesses across diverse industries including automotive, recruitment, digital, food manufacturing, architecture and third sector.

Despite our clients operating in such distinct areas, they all have one thing in common; not only do they know how to build a successful brand, they also understand how to maintain that success.

What’s great is that we get to support these organisations and to celebrate their ongoing achievements.

Establishing values

At the start of any brand journey, it’s vital to sit down and think about the bigger picture.

What inspired you to offer your particular product or service? Is there a passion that drives your organisation forward? What issues are important to your business? Which common traits describe your team?

Only with these points addressed can a business truly live, breathe and begin to present a cohesive approach which effectively communicates the brand and its values.

Identifying a brand ‘voice’

Once a company has pinpointed its underlying values, it’s a good time to begin forming a brand voice.

Brainstorming a collection of words which feel ‘right’ is a useful way to start the process. With a bank of vocabulary in place, this can be used as a basis for press releases, website copy and a social media schedule.

Adopting a style of communication which is unique to your business is a great way to add some personality and to give a point of difference which will allow a brand to stand out from the crowd.

A catchy, concise positioning statement

If you could use only one sentence to explain your business, what would it be?

Taking the time to craft a crisp positioning statement which encompasses all that your organisation delivers will help consumers and other businesses to quickly become familiar with the product or service that you offer.

Hierarchy of messaging

With your overarching statement perfected, what other key messages would you like to share about your company?

Perhaps what sets your offering apart is the fact that it is organic, eco-friendly or addresses a problem which has yet to be solved.

Identifying three or four main points will ensure that future communications are prioritised correctly, focusing on the elements which are most important about your product or service.

Authenticity

In today’s world, consumers are savvier than ever. With access to a company’s website, social platforms and any news articles at the touch of a button, it’s important that a brand remains authentic in its approach.

For instance, it’s no good positioning a business as caring about the planet and then using unsustainable materials within the manufacturing process. With social media and on pack guidelines someone will notice, and it could spell a make or break situation for your organisation.

Instead, an honest and open approach which is in line with brand values, is a sure way to build up consumer trust and loyalty.

Right message, right place, right time

In short, it all comes down to communicating key messages to the right people, in the right places and at the right time.

Getting this process correct is imperative if your organisation is to reach its full potential. Here at Open Comms, our guidance has helped a range of leading businesses to build a successful brand.

We’d love to chat about our recommendations for your organisation. With the right support, you could be joining our award-winning clients and celebrating your achievements throughout 2020. For further information, simply give us a call on 01924 862477 or browse our website to learn more.

CHRISTMAS ADVERTS 2019: WHICH FESTIVE OFFERING HAS OUR BELLS JINGLING?

Merry Christmas

With the festive season upon us, it’s no surprise that our television screens have become host to an array of Christmas adverts.

John Lewis, Argos and M&S are amongst the first to share their ad’s, with the hope of igniting that magical feeling that Christmas brings out in us all.

But what makes a great Christmas ad? Well, I conducted a little research to find out what it takes to jingle the bells of those here at Open Comms.

Relatability

Louise’s favourite is the offering from John Lewis.

Featuring Edgar the fire-breathing dragon and his unlikely friend, a little girl, the story showcases the pair’s enduring friendship. Despite Edgar’s many mishaps, which include burning down the community Christmas tree, the duo stick together and eventually impress the villagers by putting Edgar’s fire-breathing talents to good use – lighting the Christmas pudding.

All-in-all an uplifting tale, with a little bit of humour. However, the key, according to Louise, is Edgar’s relatability. He’s far from perfect and gets things wrong from time-to-time, just like the rest of us!

Creativity

This year’s Aldi advert is a Christmas cracker once again – and it’s Lindsey’s favourite!

A little like Robbie Williams, Kevin the Carrot has experienced his yearly revival. If you haven’t seen it yet, think the Greatest Showman but with vegetables, and you won’t go far wrong! Kevin takes on the role of ringmaster while belting out a fantastically festive version of the Robbie Williams classic, Let Meee- eeee Entertain You!

Always a little unexpected, full of fun and creative genius – this year’s offering certainly doesn’t disappoint.

Lindsey also loves the fact that the brand chooses to build on the Kevin the Carrot story year-on-year, successfully bringing in current references to some of the biggest and most successful programmes of the year, while never failing to raise a smile.

But, the icing on the Christmas cake? The advert helps to raise awareness of Aldi’s charity partner, Teenage Cancer Trust. Now that’s real festive spirit in action!

An extra sprinkling of magic

McDonalds perfectly catches the magic of Christmas through a child’s eyes, capturing all of the innocence, imagination and emotion that makes the occasion such a special time of year – and it’s Nick’s advert of choice.

Following the story of a little girl, her ‘reindeer’ and the magic of make-believe, McDonalds has successfully brought to life the elements that make the season so special. Also, depicting realistic family dynamics, the brand has subtly positioned itself as an integral part of the Christmas period.

A surprising but truly endearing angle, this is certainly a top contender!

A touch of nostalgia

Sky is taking many of us back to our childhoods, and Fareeha is particularly impressed with the return of everyone’s favourite alien, ET.

With an especially mysterious start, this ad is definitely a departure from the usual Yuletide brand offerings. Re-visiting ‘Elliot’, who has now grown into a man with a family of his own, ET is introduced to modern life and festive traditions.

Appreciating the nostalgia and the opportunity to reflect on times gone by, Fareeha has placed the Sky advert at the top of her nice list this year.

A sobering message

I have to agree with Lindsey and Nick’s choices this year, Aldi and McDonalds have successfully delivered both entertainment and magic, capturing key elements that make Christmas an extra special time of year.

However, to add a further recommendation to the line-up, The Dogs Trust have put in place a fun creative but with a very serious message. Drawing attention to the fact ‘a dog is for life, not just for Christmas’, it makes an adorably cute but also incredibly touching contender for Open’s own, Christmas ad of the year 2019.

So, what makes a cracking Christmas advert?

Well, according to the Open team: relatability, creativity, an extra sprinkling of magic, a touch of nostalgia and an important message are the key components for our favourite festive adverts.

Which is your favourite this year?

To hear more of our opinions about his year’s winners and losers in the Christmas advert stakes, check out Lindsey’s review of retailer Argos and why she thinks it has missed the mark here.

SOCIAL MEDIA: WHERE THE PROBLEM LIES (IN MORE WAYS THAN ONE)

I’m sure I’m not the only person who feels more than a little duped every time I check in to the other realm and review one of the many social media channels that are available to us.

In fact, I’m quite convinced that many of the people who appear to live their entire lives on said platforms are effectively residing in a parallel universe. You see, when I bump into them in the street, they certainly do not reflect the image that they are falsely portraying to me, MI5 or anyone else who might happen to take a glimmer of interest in their profile.

While a ‘photo-shopped-within-an-inch-of-its-life’ photo is probably a great tactic for those who are evading a life of crime, it’s hard not to despair about the ideals that this sets for the rest of us mere mortals.

What’s more, as the photos continue to blur so too does the line between reality and how we portray our lives online. After all, most of us know that the filtering doesn’t just stop at images; our whole internet existence is governed by a different type of filter which influences what parts of our lives we share on the web.

Life through a filter

Though some photo enhancements might be obvious, when it comes to extracting the true picture it’s far more difficult than we could ever have previously imagined. Not only have we become accustomed to sharing our best angles, we also seem to have been conditioned to put on a brave face, sharing only the best parts of our lives with others.

Our holiday snaps don’t show the rain that blighted what was meant to be a relaxing beachside break or the hotel that wasn’t deemed ‘instagrammable’ enough. Instead, we project only the most jealousy inducing, picture perfect views, which, in the most part, have little to do with our real, everyday lives.

Fantasy or reality?

Having started primarily as a way to get to know one another better and to share memories with friends old and new, it’s hard not to feel that the purpose of social media has changed somewhat during its relatively short life span.

Now, rather than a place to show our true selves and update friends and family across the globe, it could be argued that our online lives are a form of escapism which offers a place to be whatever we please, with little to no restrictions.

When reality hits

Just as quickly as perfection took over, thank goodness there appears to be another, far more realistic trend in town. Taking things a step further than ‘#nofilter’ which continues to do the rounds, ‘social media vs reality’ has taken the online world by storm.

Leading the way with messages of body positivity and a rejection of the principles that have plagued our social media existences for so long, this movement is starting to gain real momentum.

Finally, the array of airbrushed, moody selfies are interspersed with those that celebrate something far closer to reality. Bare-faced shots showing blemished complexions, natural images that put stretch marks in the spotlight and people of all shapes and sizes ‘living their best lives’ signal a break from the conventions that have dictated what’s accepted as relevant online.

Doing it for the ‘gram’

Although I’m reluctant to be cynical about what appears to be a positive development in attitudes to what should be shared, it will be interesting to see whether this trend continues or whether it’s just another elaborate example of a very real issue being exploited for the purpose of ‘likes’.

For the sake of the next generation, I really hope it represents a future where we can all be a little more authentic.