PR is an incredibly exciting profession to be a part of. Each day is different and there is never time to get bored. With news angles changing by the hour, the industry is relentlessly fast paced. Add to this the fact that we have a portfolio of clients spanning multiple sectors, we must remain constantly alert. All of this while simultaneously managing numerous campaigns and social media platforms. It’s no wonder that working in PR is frequently likened to ‘spinning plates’.
If you feel a little out of breath already, you’re not alone! But, with some careful preparation and a lot of practise, the pace of PR becomes second nature. All while remaining as exhilarating as ever.
Plan, schedule and adapt
Keeping on top of each of these elements requires a lot of planning, so being prepared in this profession is a must. Only by creating robust schedules is it possible to consistently deliver all that is needed for our clients.
That’s not to say that there aren’t unexpected things to deal with too. In fact, much of our work involves little notice and short deadlines. Unfortunately, the news agenda waits for no one. If we want our clients to be on the correct side of it, being responsive and adaptable is vital.
Love to learn and learn to succeed
A love of learning is essential in PR, especially if you work agency side. Not only is it necessary to build on your understanding of the industry, but with each new client there are further opportunities to grow.
Devising social media and content marketing schedules for brands, PR has quickly become the profession responsible for subject matter experts and thought leadership. This means we need to be well versed in topics that we may never previously have imagined.
Being adaptable and willing to learn is a must for anyone wanting a career in PR.
Review, revise and thrive
Just when you think a task has been ticked off your ever-expanding list – think again!
To uphold the highest standards, approval processes are stringent. At Open Comms, regardless of seniority within the company, nothing leaves the building without having been seen by another set of eyes.
Each piece of content is then sent to the client for further approval. While this usually hits the mark, we are always open to revisions. After all, we want everything that we produce to be as close to perfect as possible. That way, our clients receive only the very best from us.
With feedback coming thick and fast, resilience is a really important quality for anyone working in the industry. Each client has their own style, so being able to adapt and respond to the needs of different personalities is certainly a skill worth having.
If you’d like to hear more about our spinning plates and juggling tendencies, or are interested in hearing more about the serious side of Open Comms (although we do find that a little giggle from time to time goes a long way) – visit the ‘what we do‘ page, give us a call on 01924 862477 or contact a member of the team on firstname.lastname@example.org.