Author: Lindsey Davies

OPEN COMMUNICATIONS APPOINTS PR ACCOUNT EXECUTIVE

Laura Wood joins Open Communications, the PR and content marketing agency, as PR Account Executive

We are very pleased to confirm the appointment of Laura Wood as PR Account Executive here at Open Communications.

Having graduated with a first-class BA(Hons) degree in English Language from Edge Hill University, Laura approached Open Comms for a short-term placement before being offered the full-time position at the PR and content marketing agency.

Responsibilities of the new role will include liaising with clients, drafting press releases, writing blogs, producing engaging assets, managing social media accounts and providing monthly reports and analytics.

Director at Open Communications, Emma Lupton, comments: “We would like to take this opportunity to welcome Laura to the team. She is keen, enthusiastic and a perfect fit for our agency. It’s such an exciting time for us, especially as we continue to grow and take on new clients and projects.

“As our remit continues to expand with many of our clients, it is important that we all work together to offer a fresh perspective and bring new ideas to the table. Laura is already doing that, and we know she will become a real asset to the team.”

PR Account Executive at Open Communications, Laura Wood, adds: “I am really excited to join the team here at Open Comms. It feels like the perfect place for me grow, both personally and professionally, as I start my career in the Public Relations industry.

“Everyone has been so welcoming, and having done some work experience here before, I already felt integrated into the team and ready to contribute. I’m looking forward to diving into the variety of tasks and getting to know the clients – this diversity makes every day so different yet fulfilling.

“I have already learnt so much about PR and content marketing, I can’t wait to see where this journey takes me.”

Already the preferred PR agency for brands including CorrBoard UK, FDM Document Solutions, Glaziers Hall, Martin Walsh Architectural and Walker & Sutcliffe, Open Communications continues to expand its client portfolio.

For further details about Open Comms, the PR and content marketing agency, its team and the brands it represents, please visit www.opencomms.co.uk or for regular updates follow @Open Communications UK Ltd on LinkedIn and @opencomms_ on Instagram.

OPEN COMMUNICATIONS RETURNS TO WAKEFIELD

PR agency Open Communications

It’s true. We are pleased to announce that after months of hard work behind the scenes, we have moved to offices at Tileyard North, the purpose-built development for creatives, in Wakefield. 

Following two years at Carrwood Park in Leeds, this relocation to serviced offices with 2-Work, Tileyard North will mark a new chapter for us. It was the perfect time for us to return to the district and celebrate 16 years in business.

Director of Open Communications, Emma Lupton, comments: “We were in the audience when the plans for Tileyard North were first shared. Since then, we have followed the development closely and have been waiting to see how it could work for us.

“Needless to say, it didn’t disappoint, and we can’t wait to start the next chapter of our journey in this wonderful space.”

Director of Open Communications, Lindsey Davies, comments: “There is a real vibe about Tileyard North and when we visited, it just felt right. A lot has changed over the last 16 years and as we evolve as an agency, we want to do so in an environment that supports, encourages and inspires us.

“We look forward to meeting with other businesses that are based at the development and to making this our home.”

Regional Manager for 2-Work, Natalie Pucher, comments: “We are really pleased to welcome Open Communications to 2-Works, Tileyard North. This is a great space for agencies, and we know that they are going to be a great addition to the businesses and co-workers we have here.

“There is certainly an excitement across the district, and as more companies join us, we can see how the culture is bringing people together to collaborate, which is just what we want.”

OPEN COMMUNICATIONS GETS FDM’S VOTE

FDM Document Solutions

FDM Document Solutions, one of the UK’s leading data, print, mail and electoral services specialists, has appointed Open Communications, the PR and multimedia communications agency based in Yorkshire, to work alongside the company as its preferred PR, content management and marketing communications partner.

FDM Document Solutions provides comprehensive inbound and outbound document solutions for public and private sector organisations, reducing the cost of digital services, printing, mailing and postage.

Open Comms will manage all PR, communications and social media for the business, providing traditional PR services alongside social media management and multimedia content to be used across channels.

In doing so, the agency plans to increase engagement and build greater brand awareness for the company as it continues to expand the number of public sector organisations it works with.

Sales and Marketing Director of FDM Document Solutions, Ian Forster, comments: “From the moment we met with the team at Open Comms, we had a rapport. That makes such a big difference when you plan to work so closely with an agency, particularly as comms is a fundamental part of our business strategy.

“We are thrilled to have Open Communications as an extension of our team, and we look forward to building our relationship and to delivering some amazing work together.”

Director of Open Communications, Lindsey Davies, comments: “As a leading provider of document solutions in the UK, FDM are a great business, and we are so pleased to have been chosen as preferred PR partner.

“Becoming an extension of the team, we look forward to supporting FDM with its ambitions to become the UK’s leading supplier of outbound and inbound communications to Local Authorities and the wider public sector.”

For regular updates from Open Comms, you can follow the agency on LinkedIn.

GLAZIERS HALL CHOOSES OPEN FOR COMMS SUPPORT

Glaziers Hall, London

Glaziers Hall, the historic Livery building located on the South Bank in London, has appointed Open Comms, the straight-talking PR agency based in Leeds, as its preferred PR, content management and marketing communications partner.

Becoming its latest retained client, the agency will now manage all traditional PR, media relations, social media management and earned and owned content for the brand. It will also support with marketing requirements to raise the profile of the venue to both private and professional clientele throughout the year.

Director of Open Communications, Emma Lupton comments: “Quite simply, Glaziers Hall is a breath-taking venue. When we visited to discuss the brief, we were charmed by the seven unique spaces but also the history and heritage that underpins this wonderful building.

“We are very much looking forward to working with the team and to putting the comms strategy into practice. There are exciting plans at Glaziers and we are very pleased to be a part of the team that will deliver them.”

General Manager of Glaziers Hall, Will Simmonds, comments: “We already consider Open Comms to be an extension of our team. They have quickly established ways of working that mean we can get the comms in place that we need to share our story with corporate clients and those looking for a unique party venue.

“We have already seen some positive results coming through and look forward to building on this as our relationship and the scope of work develops.”

For more information about Open Comms and the services the agency provides, please visit: www.opencomms.co.uk or follow @OpenComms_.

CORRBOARD UK AMPLIFIES NEW APPROACH WITH OPEN COMMS APPOINTMENT

Rob Burgin, Managing Director of CorrBoard UK and Lindsey Davies, Director of Open Communications

CorrBoard UK, the corrugated sheet feeding specialist based in Scunthorpe, has appointed Open Communications, the straight-talking PR agency based in Leeds, as its preferred PR, content management and marketing communications partner.

Having worked with the team previously, Rob Burgin, Managing Director at CorrBoard UK, tasked the agency to deliver a strategy that would support its new approach, set the foundations and deliver a year-round comms plan to share content, amplify engagement across channel and build brand reputation.

The agency will manage all traditional PR, media relations, social media management and internal communications for the business. It will also support with marketing activities through the year including customer facing events such as trade shows.

Director of Open Communications, Lindsey Davies comments: “This is a great win for Open Comms. Once again, a previous client has asked for our support and there really is no greater compliment. CorrBoard are a great business with an incredible story to share and big ambitions.

“We are very much looking forward to joining the team on this journey and to delivering some fantastic results along the way.”

Managing Director of CorrBoard UK, Rob Burgin comments: “Having worked with Open Comms previously, I know that they genuinely work as an extension of their clients’ teams. This was exactly what we wanted. It was important we were more than just another client on a roster.

“The comms plan we now have in place for CorrBoard UK aligns with our strategy as a business, which we know will support us as we work towards becoming the UK’s leading independent sheet feeding specialist.”

For more information about Open Comms and the services the agency provides, please visit: www.opencomms.co.uk or follow @OpenComms_.

HORTOR HANDS PR AND CONTENT MANAGEMENT CONTRACT TO OPEN COMMS

Lindsey Davies, director at Yorkshire PR agency Open Communications and Andy Roe, COO at Hortor

Hortor, the global resourcing and managed service consultancy headquartered in Leeds, has appointed Open Comms, the straight-talking PR agency, as its preferred PR and content management partner.

Having previously worked with the organisation, the agency was asked to provide a communications strategy that would support the business as it goes through an accelerated change programme to support its ambitions plans.

As a result, the agency will provide retained PR and marketing support, along with website content creation and social media management.

Director at Open Comms, Lindsey Davies comments: “This new retained contract with Hortor is testament to the relationships we have with our clients. It is great that we were chosen to support the business as it works towards meeting with its ambitious targets.

“This is an exciting time for Hortor and we are pleased to be the agency that will be supporting the company as it evolves and takes the next step in its journey.”

Chief Operating Officer for Hortor, Andy Roe comments: “We liked the approach that Open Comms took when we worked with them previously and always had a good relationship with the team. As well as being honest, they get the job done and they do it well.

“We need partners we can trust, and we have that with the team at Open Comms. We are looking forward to making some subtle changes to our comms strategy which will position Hortor as so much more than a recruiter.”

For more information about Open Comms and the services the agency provides, please visit: www.opencomms.co.uk or follow @OpenComms_.

WHAT CAN WE LEARN FROM TODDLERS

What can we learn from toddlers

The concept of what we can learn from toddlers isn’t new, in fact it is well documented. Just one example would be the book written by the founder of Ella’s Kitchen, Paul Lindley: Little Wins, the huge power of thinking like a toddler.

Despite the plethora of information and advice that is out there, I don’t think many of us put these theories into practice. As an adoptive mum to a very active toddler, I was not surprised to hear that my son had been painting with cars at nursery last week.

The children had decided they didn’t want to use paintbrushes. Instead, they found the patterns from the wheels of the toy cars were far more exciting. This got me thinking about the way our son plays.

Thankfully, his nursery embraces his creativity and imagination. He isn’t told what he should do with the toys or what the intention of the manufacturer was. His teachers simply let him adopt and adapt the items he plays with to suit his game.

So, taking a step back, I started to think more about what we can learn from toddlers.

Saying hello and goodbye 

When we go shopping our son will wave from the trolley at everyone we pass and say ‘hello’. He smiles and more often than not people stop what they are doing, look less serious and say ‘hello’ in return.

As well as teaching him that manners cost you nothing, he has learnt that saying hello makes people smile and engage with you. He has also realised that if he says, ‘goodbye everyone, see you later’ and waves as we leave, people laugh. Another positive response that makes him, and them, feel good.

In business, I feel we forget the basics of how to engage positively with people.

We are stressed and have lists of actions to complete. There are not enough hours in the day, and we can’t always plan for whatever challenge we need to address next. The problem however isn’t any of these things. It’s that we pass on our negativity to others through the way we communicate.

We forget that the tone of an email could make or break someone’s day. The language we use on the phone matters. And the way that we ask someone to do a task will impact on the outcome. What some people seem to forget is that being rude doesn’t empower you.

From now on, I am going to remember the value of saying hello and goodbye.

Being honest 

Children are honest. Brutally so sometimes. Although this can create some embarrassing and uncomfortable situations on occasion, toddlers have a point.

When we are honest, we all know what we are working with. There are no secrets or hidden facts. Nothing is going to crop up that will change the path or outcome of our work. Conversely, when people are dishonest, it makes life difficult.

I think if we are all more honest, life will be simpler. Don’t hide costs, sell an idea that is unattainable or say you can do something you cannot. People will always respect you more for being honest.

Getting things wrong and saying sorry 

Toddlers get things wrong, a lot. They are learning how to navigate this crazy world and the challenges that crop up along the way. More importantly, in the case of our son, he now knows when to say sorry.

Unlike adults, toddlers will say sorry without hesitation. They aren’t embarrassed by admitting they have made a mistake and they know that to say sorry is the right thing to do.

As adults, we’ve realised that there is an awkwardness to admitting we’ve messed up. The truth is that this doesn’t detract from the fact that saying sorry is still the right thing do.

In business, it may be that saying sorry becomes an admission of guilt. What we need to decide is whether we want to create a culture of covering our own backsides or learning from mistakes and embracing the honesty and strength of someone that says sorry.

Seeing the best in everything 

Everything is exciting when you are two or three. The simplest of things. Bubbles are a classic example. Our son will run outside and shout ‘wow, wow, wow!’ when we blow bubbles in the garden.

Easily pleased, perhaps. Able to see the best in everything, absolutely.

What toddlers will do is add imagination to the dullest of tasks. They make everything into a game through their ability to think beyond the obvious. We all know that to keep a child happy for minutes you give them a toy. If you want to keep them entertained for hours, let them play with a cardboard box.

I think adults can learn a lot from this. We need to stop obsessing about the toy and start to think how we make our work as exciting as a cardboard box. We need to get back to effortlessly adding the imagination, creativity and storytelling to tasks.

It seems to me that when something is fun, we have been conditioned to forget that it can still be work. There is nothing wrong with loving your job or making a task simpler through adding some imagination or play.

Perhaps if we tried to do this more, we would all be happier, and I suspect our relationships and results would be stronger.

Making friends

As children we make friends with people that resonate with us. Often there are similarities and shared interests. Toddlers may like the same games or songs. They may just enjoy the company of one another. Relationships are uncomplicated.

As adults, we make assumptions. The process of making friends is muddied by experience and expectations.

While it’s important to choose our friends wisely, maybe we should be more open to getting to know people that are less of an obvious fit. Embracing our differences, rather than letting them define us, could give us all greater opportunities to learn.

Within any business network, there are so many people. Every single one has something unique to share. When we think like that, the power of our connections become very real. Making friends in business is just as important as in our personal lives. What’s more, the two can be interchangeable.

Now that we are all allowed back out, I’m going to make more effort to meet with people that wouldn’t typically have been those I would gravitate to.

Taking the time to laugh

Finally, this should be simple, but for adults we seem to forget how to laugh. Again, using our son as an example, he has recently learnt to ‘fake laugh’. He sounds like Woody the Woodpecker and has realised that when he does this people around him will giggle too.

Every single day our son will laugh out loud. He will giggle, fake laugh, belly laugh and chuckle.

When we are at work and in pressured environments, it can be almost impossible to take the time to laugh. The thought makes us cringe. After all, we have too much to do to be taking time to be silly or to do something that doesn’t deliver a return.

Again, if we think slightly differently about this, I think having a laugh is invaluable. When we are happier, we deliver better results. We attract the right people. Everything feels more positive. It may not be the easiest thing to implement, but I’m going to try to laugh more.

It makes me feel good and I think that is worth working towards.

I hope that you enjoyed this blog and that you may even have found something to take away. For more insight from the team at Open Comms, simply visit: Blog · Open Comms · PR agency in Wakefield, West Yorkshire

HOW PR CAN SUPPORT YOUR ACQUISITION STRATEGY

Acquisition strategy

The last year has given many businesses a unique opportunity to stop and think. As companies consider what happens next; where they go from here; how they reshape to take greater market share; how to increase at scale – it seems an increasing number are putting in place an acquisition strategy.

When one company thinks about buying another, the process is often shrouded with legalities, logistics, finance, due diligence and stakeholder meetings. Often, missed entirely from the agenda, is PR.

The following blog will give companies the facts about what PR can do to support your acquisition strategy.

 

Building a positive profile

The first thing a Director of a business will do when they hear about your company is search for the brand online. Creating a positive and up to date profile through earned media coverage online will provide a strong first impression.

Carefully considered blogs and web content will also enhance this and give the reader a better understanding of the experience and talent that you have within the team.

It is possible to make sure that the search results people find are those that you would want. Sharing current and relevant content will help. Not only can you manage the message but also build the reputation your organisation deserves.

 

Sharing success

Good news will attract attention, so make sure that you are sharing your successes with the media and across social media channels. Consider the tone of voice that you would like to use to deliver the message in a way that will resonate.

Think about the message carefully. Does the news showcase growth, progression and future success? Will your online community share and engage with the posts? Do they look visually appealing and interesting? Have you included a call to action or mentioned your plans within a quote?

All of these questions need to be answered if you are to get the best return on investment from your content and attract the right people to your organisation.

 

Talent acquisition and employee retention

LinkedIn is a great tool for attracting talent and retaining employees. Furthermore, it is a ‘shop window’ to the market. Consider the perception that people get when they visit your company page. After all, this is your chance to put the spotlight on your business.

Sharing content on LinkedIn is a further opportunity to ensure that the tone, appearance and general messages are supporting your acquisition strategy. No company wants to be a part of a group that has a negative culture.

Encourage employees to post online and give them a chance to share their thoughts on the company page. Giving staff a voice adds credibility and builds reassurance when it matters most.

 

Attracting the right attention

Leaving PR to chance is always an option but probably not a very good one. When you attract attention to your business you want to make sure that it is positive. Hitting the headlines for the right reasons will encourage people to talk about you.

Giving people a reason to mention your brand and business will create credibility by association. Through avoiding PR or leaving your communications to chance, you are missing a trick. The more positive association you can create, the more enquiries you are likely to get when you start to look for businesses that you may want to acquire.

 

Setting the foundations

The first step of the PR process would be to put in place a detailed schedule of activity. Setting the foundations and having clear objectives to work towards and KPIs to achieve will keep communication on the agenda.

As well as building the reputation of the business generally, you will also make it a more appealing prospect for Directors that are looking for an exit strategy or an opportunity to expand through acquisition.

At the same time, you should consider your internal communications. Keeping staff informed and up to date with plans will also allow them to support you. They should be your biggest advocates so equip them with the information they need to do some of the leg work for you.

 

A proven model

As an agency that has worked with many businesses that have an objective to grow through acquisition, we have a proven model in place. As well as managing the messaging throughout the acquisition process, we also provide support that means each company retains its share of voice and builds its communications over time.

Being clear and having an agreed approach in place means that we can be confident that the tactics we choose will ensure that PR supports our clients as they implement an acquisition strategy and find the perfect company that is the right fit for them.

For more information about how Open Comms could support your business, please visit www.opencomms.co.uk or call: 01924 862477.

CONSUMER PR IS ALIVE AND WELL

Consumer PR is alive and well

Despite the challenges we continue to face, consumer PR is alive and well. It has changed and we have had to adapt, but there are still opportunities for brands to make an impact and to encourage sales.

For many consumer brands, the pandemic has meant that marketing activity, at least in part, has been put on hold. This could have been a sampling campaign, activation or trade event. Anything that relied upon direct engagement with people was impossible.

While this isn’t good news and isn’t what anyone wants to see, it doesn’t mean that these businesses have to grind to a complete halt. It just means that the way we communicate and interact with our customers and prospects needs to evolve.

Consumer PR is alive and well

Although many journalists are working from home, magazines are still being printed and shared online as content is being drafted and uploaded. Shoppers are still looking for recommendations and glossy features are providing ten of the best, must buys and seasonal stock.

For those brands that are not engaging with the media, don’t be surprised when you don’t appear. Having a consistent approach that keeps your products front of mind and relatable will deliver time and again.

Send your products out, encourage trial and give free samples in a safe way. Put your brand in the hands of those that want to write about it. Don’t leave anything to chance. Don’t assume that because you know your company inside and out that everyone else does.

Share your story and add some personality. Give a point of difference and explain what makes you unique and a better alternative to the competition. Find reasons for journalists to include your products and think of them as your biggest ambassadors – after all, that’s exactly what they could become.

The tactics you can use

We often talk about a PR toolkit of tactics that we have access to. It’s one of the best ways to describe how we can adapt our approach depending on the products, services and audiences we are focusing on.

No one size fits all when you work in PR and that is what keeps things interesting.

With consumer clients, we choose the approach that will work best for them based on their objectives. It’s fair to say that we have had to be more mindful of how we work but that doesn’t mean we haven’t made plans and put them into practice.

PR is about creativity and that relies on an ability to change your thinking from time to time. They say that where there is a will there is a way and, in our experience, it’s usually underpinned by hard work and a dedication to deliver results, whatever it takes.

Being aware of the tactics that you can use is just the start. For example, press releases, competitions, product reviews, sampling, partnerships, brand buddies, sponsorship… the list goes on. How you implement all of these needs to be carefully planned.

Having a schedule of activity that you can follow and measure will give you the insight you need to make changes. This will give you an active plan that you can adapt to meet with your needs and deliver the very best return on investment.

There are ways to cut through the competition

The consumer market has always been very competitive but there are ways to cut through. Sending out products that are packaged in a way that is representative of your brand is a good place to start. No one wants to receive a brown box with a product inside and no further theatre or engagement.

If you have a product that you feel is exciting and innovative then make sure what you send out reflects that. Have some fun. Push boundaries. Get people involved and ask for feedback. Be resourceful but remember that whatever you send will make an impression: good or bad.

While you can’t always control what people think, you can use consumer PR to manage the experience that they have with your brand. Make sure that the investment you make is worthwhile and that rather than send a box you give them a glimpse of the care and attention you have for your products.

Build a network of partners

Finding brands that have similar values isn’t always easy. Identifying products that complement what you have to offer and then coming up with an approach that meets the needs of both businesses takes time and work.

Like anything, you get out what you put in.

Start to build a network of partners that you know and trust. Start small and then build up to bigger and bolder campaigns. It may be that you find someone that really resonates, and that collaboration makes sense.

The alternative is that you try and test something and it doesn’t work, but at least you’ve given it a go. Trial and error is the only way you will find out, so it’s worth exploring at the very least.

Be creative and have fun 

Most consumer brands will say that they are fun but behind closed doors they are just like any other company. Working hard to make ends meet and facing daily challenges head-on. This is no bad thing, it’s business.

If you want to be creative and have some fun, then this needs to start with the culture that you nurture from the bottom up. A simple and effective way of getting people together and to think differently is to invite everyone into planning sessions.

It might be that you are launching a new product or thinking about ideas for extending a range. Whatever it happens to be, allocate the time so that more people can get involved and excited. Build a plan that can be shaped, adapted and changed based on the feedback and the experiences of others.

Set aside a budget to secure results

No one wants to spend loads of money, but results require investment. Even the purchase, packaging and sending of products comes with a price tag, so there are few ways to avoid it. Bite the bullet and look at what you want to achieve. Work backwards and decide what’s necessity and what’s nice to have.

Once you have a list then create a plan. Look at the priorities against the objectives and get to work. Having a sound plan to follow will also give you something to measure against. The results will then provide insight into what does and does not work.

Change, adapt and amplify so that you end up with a schedule of activity that delivers results every time. Consumer PR is a process, it requires time, attention, focus and a desire to secure results. It’s not always easy but when you get the orders through the door because your audience knows and understands your brand it will all be worthwhile.

Working with professionals

If after reading this you would rather rely on professionals to manage your consumer PR, then please do contact us. We have worked with many brands over the years including Warburtons, KP Snacks, POM-BEAR and HARIBO. We have the experience, the insight and the creds to deliver a campaign or ongoing consumer press office to meet with your objectives. For further details, please visit: https://www.opencomms.co.uk

HOW BUSINESSES CAN BENEFIT FROM PR DURING A PANDEMIC

Benefits of PR during a pandemic

It feels like the mood has changed in recent weeks. People are no longer enjoying the novelty of working remotely and home schooling is causing chaos. While we all attempt to motivate each other, we look at how businesses can benefit from PR during a pandemic.

Last year was strange for many reasons. Most companies felt that the best approach would be to keep calm and carry on. We couldn’t predict what was coming. Nor could we contemplate still being in lockdown.

Almost a year on and there’s a sense that it is going to take longer than any of us expected. However, we are making progress. The vaccine is being rolled out and there are some positive steps forward. For business, it has been a time of reflection and we have started to see a change in attitude.

Many businesses are recognising that they need to look forward and that they can benefit from PR during a pandemic.

Increase in enquiries

For us, there has been an increase in the number of new business enquiries. It would seem that companies have recognised that to stand still does not support progress, in fact all it does is hamper growth.

Although a scary and challenging time, the pandemic has given many companies an opportunity. Those that have put in place a content strategy to communicate effectively with audiences are starting to see the return.

Those that have had to change direction or completely overhaul the way that they work to create a sustainable business model are using this as a platform to promote a new product, service or approach.

It isn’t all bad news. Some organisations have had the chance to enforce change that was long overdue. As a result, they are in a stronger position than ever before. Those that have used this time to share their news and to update their staff, customers and stakeholders are seeing the benefits.

Building communities

With the pandemic has come an honesty like never before. People are more willing to share their thoughts and feelings, even those that are less positive. Admitting that we have challenges is building stronger communities within our networks.

Companies are using platforms such as LinkedIn to share support and encourage each other to look out for colleagues, as well as friends and family. This has given many businesses the chance to share their values and to showcase to others how they operate when times are tough.

As an employer brand there are few things that are more powerful than posts which show how strong a team can be when they come together to offer support and encouragement to each other.

This is just one of the ways that businesses can benefit from PR during the pandemic. Having a consistent approach that shares regular updates keeps a brand front of mind. It also gives an audience the chance to engage directly, which can inspire further positive comments.

The power of positive news

It would be easy for us all to focus on the negatives, after all, we are surrounded by startling facts and figures every day. Thankfully, many organisations are choosing to focus their attention on the good news that they have to share.

We have many clients that are recruiting, investing and looking towards a positive future. With ambitious targets in place, they are not letting difficult times stop their journey. Quite the opposite, they are pushing ahead and making things happen.

They are seeing first-hand how businesses can benefit from PR during the pandemic. It is this spirit and dedication that is infectious and that makes you realise that all is not lost. Far from it in fact, there are some very exciting times ahead.

Putting PR into practice

When we consider why our clients choose to work with us as a preferred PR partner, it’s all about creating consistent communications across mediums to educate, build profile and manage the reputation of a brand and business.

Sharing stories with the widest possible audience and reiterating the good news that an organisation has to share is just the start.

With access to many different channels, we make sure that our clients are seen in the right place and at the right time. As well as securing coverage in the media, we also update social channels, share blog posts and encourage word of mouth.

Every action has an objective and that means we can deliver a return on investment. Watching brands benefit from the work that we do is what really excites us.

Investing for the future

Whether it is a full content strategy, a PR programme of activity or a campaign that we are working on for a client, each and every brand we engage with is investing in our services to support their future success.

If you are thinking about investing in PR and want to talk to an agency about an approach that will deliver results that meet with your objectives, then give us a call. We don’t believe that PR is a dark art, it is about having the processes in place to make sure our clients get the maximum return on investment from everything we do.

We know that PR can benefit business during a pandemic and that there are ways in which our tactics can be used to give organisations the boost they so desperately need. It’s about consistency.

For more information about how we would help to raise the profile of your brand and manage the reputation of your business throughout 2021, contact us on info@opencomms.co.uk, call: 01924 862477 or follow @OpenComms_.