It’s no secret that I HATE flying. I don’t just dislike it a little bit, I truly break out into cold sweats just thinking about it – which makes holidays very interesting in our house. If I am expected to sit for longer than 4 hours, in a tin can, in the sky – which is thousands of feet above the ground – then it’s a no!
On that basis you can imagine my horror when I saw a competition which has been launched by Virgin America that is literally out of this world. They are offering their most loyal passenger the chance to fly into space on the Virgin Galactic for free.
I’m guessing that someone who purchases Virgin flights as often as the most loyal customer would have to in order to claim the prize probably doesn’t share my fears but still – seriously, a flight into space? Isn’t it dangerous? What about… well, breathing? Surely you have to be trained to be an astronaut?
I have to admit that if I was going on a long haul flight then Virgin are the company I would choose to go with – I have flown Virgin a number of times when I was younger – but I wouldn’t want to go into space.
One thing is for sure the PR that should be generated as a result of this competition will far outweigh any cost associated to the activity and the fact that the brand is the host of the competition and the prize is genius. It’s a great idea and one of few that is truly unique. Love it or loath it, you are going to talk about it.
My thoughts are with the poor beggar that wins it!