It was only last week I asked our team to stop focusing on Covid-19 in our blogs. In all honesty, I just felt it was a depressing topic that was being covered enough. And so, here I am, a week on doing the exact opposite!
I am hoping however that what I am about to share will give businesses something positive to focus on during the next four weeks. It may also change the direction that they choose to go in the future. Rather than dwell on the past, we are looking ahead.
Time on your hands
For many businesses, the lockdown will mean that they have time on their hands. As this wasn’t planned or expected, it can be redirected. Rather than reverting to lockdown habits, think about the future. Where do you want to be and how are you doing to get there?
Things aren’t easy and budgets are tight but that doesn’t mean you can’t invest wisely.
Planning your next six to twelve months will give you a road map to follow and some structure during uncertain times.
For the first time in my lifetime, I can honestly say that no one knows what is around the corner. We can all make predictions. Everyone is suddenly an expert. Truth be told, we just don’t know.
It’s time to take control of the things that we can predict. Create a timeline of what you want to achieve and by when. Don’t dwell on what might be and start to put your energies to what will happen.
Once you have a plan in place it will be easier to work towards achieving those goals. Make it visual and you’re onto a winner.
It’s good to talk
During the first wave of the pandemic, some businesses went off grid and fell silent. This is a really bad idea. It sends out the wrong messages to your marketplace and gives audiences – including your staff – cause for concern.
Rather than going quiet, think about what you have to say. Pull together some ideas. Put some thought into the topics that you want to discuss and start to engage. For once, find the time to make communication a priority.
Remember, the people that you rely on when the doors are open are the same as when they are shut. Your customers need to know that you are there and that they have a supplier to come back to. Furthermore, employees need some confidence that all is not lost.
Keeping a consistent feed of updates will give the reassurance that all audiences need.
One of the first things we did when we started Open Comms was to create ‘Open for New’ sessions. These have evolved over the years and are opportunities for businesses of all sizes to get the professional and planned support they need.
Each session is bespoke and is carefully tailored to each organisation. We make sure that the brands we work with get the very best return and that this takes no more than a day.
Up to six members of a company are invited to get around a (virtual) table and look at where they are and where they want to be. We focus on communications and how this can support the strategy of the business.
The discussion evolves to cover positioning statements, key messages, targets, engaging with the media, social media, crisis management and putting the right processes in place. As mentioned, we speak to the client beforehand to find out what their challenges and objectives are.
In our experience, every single session is different and that is what makes them so exciting! People leave them knackered (it takes work!) but energised.
Full steam ahead
It can be difficult to find the time to focus on PR and content marketing when you are ‘head down’ and in the thick of it. That is why we are suggesting to businesses that communication is put firmly on the agenda.
Don’t waste your time with the latest box set, you wouldn’t wander off to watch the TV if the doors were open. Use this window of opportunity to pave the way, get some planned support, and look forward to a stronger start to 2021 and all that it holds in store.
For further details about Open for New sessions, please email Lindsey at firstname.lastname@example.org and for more details about the agency and the many businesses we work with please visit www.opencomms.co.uk.