Local agencies work together for smart launch

Open Communications and Our Agency, both based at Nostell Priory Estate Yard outside of Wakefield, recently worked together to launch the new smart card brand MCard, which will make travel throughout West Yorkshire easier.


The launch, which took place at the West Yorkshire Playhouse, brought together all travel operators from across the region, alongside Metro, to announce plans that will roll out a strategy that will ultimately allow passengers to use a single ticket to access all bus and rail networks using touch based smart enabled technology.


The design agency worked with the PR team to create an event that would announce the plans and unveil the MCard brand to key stakeholders, transport operators and media. In addition branded cupcakes and goody bags including umbrellas, nail files, coffee cups and USB sticks were also handed out to mark the occasion.


WY TICCO Executive Officer, Richard Harris, said: “The launch of the MCard marks a substantial milestone in our journey and we were really pleased with the outcomes, which were as a result of a genuine team effort. Our Agency and Open Comms worked effectively together to bring about a positive result.”


Our Agency Owner, Ian Winterbottom said: “The MCard launch is the culmination of almost a year’s work. We have been keeping the brand under wraps until now, being unable to disclose any details of the project. When it came to collaborating with a PR agency, Open Communications was the perfect partnership. We’ve worked on projects together in the past and being neighbours on the Nostell Estate meant we could ensure confidentiality. The team at Open Comms share our Yorkshire sense of humour and work ethic and we knew we could count on them to deliver the event.”


Director at Open Communications, Lindsey Davies said: “This project was an ideal opportunity to show how two teams really can come together to meet with the clients objectives. As we are both based at Nostell Priory it makes perfect sense for us to come together and share our complementary services. We will certainly be working with Our Agency again in the future.”


Our Agency pitched against four other creative agencies in 2012 to win the creative project and has been working towards the launch for some 6 months. Founded in 2007, Our Agency has a number of local clients including Sugden’s, one of Wakefield’s most established companies. And it’s not only Yorkshire based organisations who find Our Agency a great team to work with, they have also recently completed projects in Turkey, Azerbaijhan and The Ukrane, proving that a local business can hold its own internationally.


Open Communications, the straight talking PR agency, was founded in 2008 by Emma Lupton and Lindsey Davies. The business has grown over recent years with the team working with companies of all sizes from Abdul’s takeaway and diners and Spectrum Community Health through to HARIBO and Pom-Bear.


For more details about Our Agency please visit www.our-agency.co.uk and for information about Open Communications please visit www.opencomms.co.uk.