As a £1.2bn Japanese snack business, when Calbee decided to launch its first UK subsidiary Open Communications was on hand to support with all PR, communications, activation and event management.
Not only was the objective to communicate that the business now had a manufacturing facility in Deeside in Wales that would support its UK based operations, but also to support the announcement of the first snack to be produced here.
Running concurrently, Open Comms was able to put a corporate PR strategy in place for the business, while also liaising with consumer, trade, national and regional media about Yushoi, the snapea rice sticks and managing the brands social media channels.
Securing coverage, maintaining ongoing engagement with consumers and winning awards for the company, it goes without saying that the activity that we delivered had the desired impact and the snacks are now available from most leading retailers.
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It’s quite a challenge to tell you everything on a simple website but we hope that this has given you a quick taste of how we work. If you would like to meet for a coffee and a natter about your PR, social and content marketing needs then please do give us a call.
We may not do air kissing but we do make a cracking cuppa and the biscuits aren’t bad either!