Tag: pr

OPEN COMMUNICATIONS APPOINTS PR ACCOUNT EXECUTIVE

Laura Wood joins Open Communications, the PR and content marketing agency, as PR Account Executive

We are very pleased to confirm the appointment of Laura Wood as PR Account Executive here at Open Communications.

Having graduated with a first-class BA(Hons) degree in English Language from Edge Hill University, Laura approached Open Comms for a short-term placement before being offered the full-time position at the PR and content marketing agency.

Responsibilities of the new role will include liaising with clients, drafting press releases, writing blogs, producing engaging assets, managing social media accounts and providing monthly reports and analytics.

Director at Open Communications, Emma Lupton, comments: “We would like to take this opportunity to welcome Laura to the team. She is keen, enthusiastic and a perfect fit for our agency. It’s such an exciting time for us, especially as we continue to grow and take on new clients and projects.

“As our remit continues to expand with many of our clients, it is important that we all work together to offer a fresh perspective and bring new ideas to the table. Laura is already doing that, and we know she will become a real asset to the team.”

PR Account Executive at Open Communications, Laura Wood, adds: “I am really excited to join the team here at Open Comms. It feels like the perfect place for me grow, both personally and professionally, as I start my career in the Public Relations industry.

“Everyone has been so welcoming, and having done some work experience here before, I already felt integrated into the team and ready to contribute. I’m looking forward to diving into the variety of tasks and getting to know the clients – this diversity makes every day so different yet fulfilling.

“I have already learnt so much about PR and content marketing, I can’t wait to see where this journey takes me.”

Already the preferred PR agency for brands including CorrBoard UK, FDM Document Solutions, Glaziers Hall, Martin Walsh Architectural and Walker & Sutcliffe, Open Communications continues to expand its client portfolio.

For further details about Open Comms, the PR and content marketing agency, its team and the brands it represents, please visit www.opencomms.co.uk or for regular updates follow @Open Communications UK Ltd on LinkedIn and @opencomms_ on Instagram.

OPEN COMMUNICATIONS RETURNS TO WAKEFIELD

PR agency Open Communications

It’s true. We are pleased to announce that after months of hard work behind the scenes, we have moved to offices at Tileyard North, the purpose-built development for creatives, in Wakefield. 

Following two years at Carrwood Park in Leeds, this relocation to serviced offices with 2-Work, Tileyard North will mark a new chapter for us. It was the perfect time for us to return to the district and celebrate 16 years in business.

Director of Open Communications, Emma Lupton, comments: “We were in the audience when the plans for Tileyard North were first shared. Since then, we have followed the development closely and have been waiting to see how it could work for us.

“Needless to say, it didn’t disappoint, and we can’t wait to start the next chapter of our journey in this wonderful space.”

Director of Open Communications, Lindsey Davies, comments: “There is a real vibe about Tileyard North and when we visited, it just felt right. A lot has changed over the last 16 years and as we evolve as an agency, we want to do so in an environment that supports, encourages and inspires us.

“We look forward to meeting with other businesses that are based at the development and to making this our home.”

Regional Manager for 2-Work, Natalie Pucher, comments: “We are really pleased to welcome Open Communications to 2-Works, Tileyard North. This is a great space for agencies, and we know that they are going to be a great addition to the businesses and co-workers we have here.

“There is certainly an excitement across the district, and as more companies join us, we can see how the culture is bringing people together to collaborate, which is just what we want.”

OPEN COMMUNICATIONS GETS FDM’S VOTE

FDM Document Solutions

FDM Document Solutions, one of the UK’s leading data, print, mail and electoral services specialists, has appointed Open Communications, the PR and multimedia communications agency based in Yorkshire, to work alongside the company as its preferred PR, content management and marketing communications partner.

FDM Document Solutions provides comprehensive inbound and outbound document solutions for public and private sector organisations, reducing the cost of digital services, printing, mailing and postage.

Open Comms will manage all PR, communications and social media for the business, providing traditional PR services alongside social media management and multimedia content to be used across channels.

In doing so, the agency plans to increase engagement and build greater brand awareness for the company as it continues to expand the number of public sector organisations it works with.

Sales and Marketing Director of FDM Document Solutions, Ian Forster, comments: “From the moment we met with the team at Open Comms, we had a rapport. That makes such a big difference when you plan to work so closely with an agency, particularly as comms is a fundamental part of our business strategy.

“We are thrilled to have Open Communications as an extension of our team, and we look forward to building our relationship and to delivering some amazing work together.”

Director of Open Communications, Lindsey Davies, comments: “As a leading provider of document solutions in the UK, FDM are a great business, and we are so pleased to have been chosen as preferred PR partner.

“Becoming an extension of the team, we look forward to supporting FDM with its ambitions to become the UK’s leading supplier of outbound and inbound communications to Local Authorities and the wider public sector.”

For regular updates from Open Comms, you can follow the agency on LinkedIn.

GLAZIERS HALL CHOOSES OPEN FOR COMMS SUPPORT

Glaziers Hall, London

Glaziers Hall, the historic Livery building located on the South Bank in London, has appointed Open Comms, the straight-talking PR agency based in Leeds, as its preferred PR, content management and marketing communications partner.

Becoming its latest retained client, the agency will now manage all traditional PR, media relations, social media management and earned and owned content for the brand. It will also support with marketing requirements to raise the profile of the venue to both private and professional clientele throughout the year.

Director of Open Communications, Emma Lupton comments: “Quite simply, Glaziers Hall is a breath-taking venue. When we visited to discuss the brief, we were charmed by the seven unique spaces but also the history and heritage that underpins this wonderful building.

“We are very much looking forward to working with the team and to putting the comms strategy into practice. There are exciting plans at Glaziers and we are very pleased to be a part of the team that will deliver them.”

General Manager of Glaziers Hall, Will Simmonds, comments: “We already consider Open Comms to be an extension of our team. They have quickly established ways of working that mean we can get the comms in place that we need to share our story with corporate clients and those looking for a unique party venue.

“We have already seen some positive results coming through and look forward to building on this as our relationship and the scope of work develops.”

For more information about Open Comms and the services the agency provides, please visit: www.opencomms.co.uk or follow @OpenComms_.

CORRBOARD UK AMPLIFIES NEW APPROACH WITH OPEN COMMS APPOINTMENT

Rob Burgin, Managing Director of CorrBoard UK and Lindsey Davies, Director of Open Communications

CorrBoard UK, the corrugated sheet feeding specialist based in Scunthorpe, has appointed Open Communications, the straight-talking PR agency based in Leeds, as its preferred PR, content management and marketing communications partner.

Having worked with the team previously, Rob Burgin, Managing Director at CorrBoard UK, tasked the agency to deliver a strategy that would support its new approach, set the foundations and deliver a year-round comms plan to share content, amplify engagement across channel and build brand reputation.

The agency will manage all traditional PR, media relations, social media management and internal communications for the business. It will also support with marketing activities through the year including customer facing events such as trade shows.

Director of Open Communications, Lindsey Davies comments: “This is a great win for Open Comms. Once again, a previous client has asked for our support and there really is no greater compliment. CorrBoard are a great business with an incredible story to share and big ambitions.

“We are very much looking forward to joining the team on this journey and to delivering some fantastic results along the way.”

Managing Director of CorrBoard UK, Rob Burgin comments: “Having worked with Open Comms previously, I know that they genuinely work as an extension of their clients’ teams. This was exactly what we wanted. It was important we were more than just another client on a roster.

“The comms plan we now have in place for CorrBoard UK aligns with our strategy as a business, which we know will support us as we work towards becoming the UK’s leading independent sheet feeding specialist.”

For more information about Open Comms and the services the agency provides, please visit: www.opencomms.co.uk or follow @OpenComms_.

HORTOR HANDS PR AND CONTENT MANAGEMENT CONTRACT TO OPEN COMMS

Lindsey Davies, director at Yorkshire PR agency Open Communications and Andy Roe, COO at Hortor

Hortor, the global resourcing and managed service consultancy headquartered in Leeds, has appointed Open Comms, the straight-talking PR agency, as its preferred PR and content management partner.

Having previously worked with the organisation, the agency was asked to provide a communications strategy that would support the business as it goes through an accelerated change programme to support its ambitions plans.

As a result, the agency will provide retained PR and marketing support, along with website content creation and social media management.

Director at Open Comms, Lindsey Davies comments: “This new retained contract with Hortor is testament to the relationships we have with our clients. It is great that we were chosen to support the business as it works towards meeting with its ambitious targets.

“This is an exciting time for Hortor and we are pleased to be the agency that will be supporting the company as it evolves and takes the next step in its journey.”

Chief Operating Officer for Hortor, Andy Roe comments: “We liked the approach that Open Comms took when we worked with them previously and always had a good relationship with the team. As well as being honest, they get the job done and they do it well.

“We need partners we can trust, and we have that with the team at Open Comms. We are looking forward to making some subtle changes to our comms strategy which will position Hortor as so much more than a recruiter.”

For more information about Open Comms and the services the agency provides, please visit: www.opencomms.co.uk or follow @OpenComms_.

MORE THAN A PR AGENCY – AN EXTENSION TO YOUR TEAM

When executed properly, PR can be transformative for businesses and will deliver long-term value to brands. But with so many tactics making up a successful communications strategy, knowing where to start can be overwhelming.

To guarantee that your business experiences the full benefits from PR and achieves the return on investment that is expected, call in the professionals.

Here at Open Communications, we have a diverse client base. Every company we work with requires something different. We understand that no-one-size-fits-all, which is why our team of specialists create a bespoke approach that aligns to each organisation and their objectives.

We become trusted communication partners to our clients by fully immersing ourselves into their businesses. This is why we believe a collaborative and transparent approach is essential. From understanding the financial and operational goals to developing detailed insight into their industry and who they employ, we become an asset and an extension of their teams.

The benefits to finding an agency that you can trust to bring recommendations to the table and focus on continuous added value should not be underestimated.

Skills and strength of a PR team

First and foremost, when working with a PR agency your business gets the specialist and collective skillset of an entire team. Dedicated to creating a communications plan that fulfils a specific brief, PR professionals have the experience, knowledge and creativity to work together to bring to life your brand in coherent, consistent and engaging communications.

Whether this is through traditional or digital PR channels, social media platforms or owned content, each PR campaign is purposely structured to attract the attention of industry counterparts, the wider marketplace and the general public.

With numerous tactics to choose from, PR agencies can create a positive public perception for clients. After all, managing the reputation of a brand and business is what it is all about. PR teams can call upon a variety of skills and strengths to identify the most relevant approach, which will maximise outputs and ensure that the message resonates with customers and prospects.

Key connections

As well as delivering a full suite of PR services, a key attribute of working with a PR agency is tapping into who they know. We are constantly networking and creating new contacts. Whether that’s members of the media, industry and social media influencers or government insiders and key policy makers, our contacts are a resource for our clients.

As important as it is to create insightful and engaging content, it is even more important to ensure the right people actually see it. By nurturing and developing these critical relationships, especially those in the press, we can call upon specific contacts to help deliver a brand’s message or publish a news update to ensure it reaches the target audience.

This is especially useful when it comes to securing media coverage. PR agencies will not only identify and create relevant content around any newsworthy announcement, but we also complete the distribution phase to the relevant journalists. The more press that covers a story, the wider the audience is reached.

Having these relationships in place and the confidence from our contacts to know that what we are sharing is relevant and right just enhances that further.

Stronger results at a lower cost

There will always be a debate about whether to invest in PR in-house or outsource to an agency. Often, this decision comes down to cost. As a business owner, you want to get the most for your money.

In many cases, it can be more costly to have one person lead your PR strategy in-house than it is to acquire the experience and expertise of a team of communications specialists, often with decades worth of industry insight.

Contracting an agency can provide piece of mind and for our clients at least, they know that their PR needs are being handled without the need for constant input. This gives them more time to concentrate on what matters most to them: growing their business and the bottom line.

If you’d like to speak to our team about what we deliver and how we approach PR on behalf of our clients, then please visit: https://www.opencomms.co.uk.

WHY PR FIRMS ARE TRUSTED TO MANAGE INTERNAL COMMUNICATIONS

The changes that workplaces have had to experience in the last twelve months have been significant to say the least. With employees across the UK been forced to adapt to new technologies, trading their office desk for the dining table, it has certainly been an unsettling time for many.

Amid the ongoing challenges we have all experienced throughout this global pandemic, the benefits of consistently engaging with employees has never been more evident. It has become a necessity for businesses large and small to better understand the critical role that a robust internal communications strategy plays.

As the economy begins to reopen, it is anticipated that flexible and remote working will become a more conventional workplace practice. As such, with teams potentially operating from different locations, implementing a refined employee engagement strategy must become a priority.

Whilst workstreams can be carefully monitored online and outputs reviewed, keeping employees informed and engaged is just as important to ensure they feel valued and important. As well as supporting a positive culture, this could also positively impact on productivity.

The challenge, however, is putting in place an approach that can be adopted by different departments, varying roles and responsibilities.

CALLING ON THE PROFESSIONALS

For some it will be obvious, but for others, calling in the experts by outsourcing all internal communication requirements may seem strange.

However, when we think about it more literally, the same strategies and tactics used by PR professionals to form a positive public perception of a business can be transferred to achieve the same outcome internally.

Forming part of a wider PR strategy, the purpose of internal communications is to reflect the core values, long-term goals and workplace culture at a company. As with external PR activity, sharing a consistent message across multiple channels will ensure the message resonates with the audience; in this case employees throughout the business.

Once a business decides to communicate with their workforce in the same way they do with clients, prospects and stakeholders, employee engagement and satisfaction will improve.

CELEBRATING SUCCESS

Regardless of the size of an organisation, its departments and the skillsets of the teams, all employees are responsible for the success of a business.

This is why celebrating and showcasing any milestones that individuals, teams or the wider workforce achieve should form the foundations to an internal communications plan.

Keeping employees informed and updated, whether that’s highlighting promotions; new appointments, new client wins or reaching financial targets, all of these will help those working for a company to feel more valued and committed to the wider business objectives.

CHOICE OF CHANNEL

To reach the intended target audience, which in this case is employees, the way the information is shared is just as critical as the content that is created.

Although social media is widely used for PR campaigns and within communications strategies, the choice of channel will always be a critical factor when it comes to measuring success and engagement.

The same can be said for internal communications. In this instance, LinkedIn would be the most obvious platform to choose when encouraging and supporting engagement with employees.

As a way of communicating directly with team members and the wider business community, it can be used to build positive associations drive insightful responses and reiterate the benefits of working within that company.

MAKE SURE EXTERNAL COMMS MIRROR INTERNAL AND VISA VERSA

News and blog sections on a company website should be frequently updated. This is often where employees will go to get updates about a company outside of the internal channels that they have access to.

Ensuring that the content that is shared internally is consistent with what is shared to the wider public will instill trust. Sharing more detailed, insightful and informative content about business activities on a website means employees can remain informed about any corporate updates or projections for the future that may not sit comfortably as an update to all staff.

Using the right channels at the right time and in the right order will be the making or breaking of an internal communications strategy. It is important to give this the time, thought and resource it deserves. Whether you want to share complex and analytical insight or lighter and briefer updates, each piece of content can be leveraged to help communicate critical messages to employees whilst encouraging open discussions within the workplace.

Whether it’s good or bad, the objective of internal communications is to ensure employees are given updates and announcements from the business directly, rather than from outside sources. Managing internal communications and placing as much focus, attention and value on it as you would your engagement with other audiences will deliver greater value. After all, an informed, aware and engaged team are more likely to become committed, productive and positive.

HOW BUSINESSES CAN BENEFIT FROM PR DURING A PANDEMIC

Benefits of PR during a pandemic

It feels like the mood has changed in recent weeks. People are no longer enjoying the novelty of working remotely and home schooling is causing chaos. While we all attempt to motivate each other, we look at how businesses can benefit from PR during a pandemic.

Last year was strange for many reasons. Most companies felt that the best approach would be to keep calm and carry on. We couldn’t predict what was coming. Nor could we contemplate still being in lockdown.

Almost a year on and there’s a sense that it is going to take longer than any of us expected. However, we are making progress. The vaccine is being rolled out and there are some positive steps forward. For business, it has been a time of reflection and we have started to see a change in attitude.

Many businesses are recognising that they need to look forward and that they can benefit from PR during a pandemic.

Increase in enquiries

For us, there has been an increase in the number of new business enquiries. It would seem that companies have recognised that to stand still does not support progress, in fact all it does is hamper growth.

Although a scary and challenging time, the pandemic has given many companies an opportunity. Those that have put in place a content strategy to communicate effectively with audiences are starting to see the return.

Those that have had to change direction or completely overhaul the way that they work to create a sustainable business model are using this as a platform to promote a new product, service or approach.

It isn’t all bad news. Some organisations have had the chance to enforce change that was long overdue. As a result, they are in a stronger position than ever before. Those that have used this time to share their news and to update their staff, customers and stakeholders are seeing the benefits.

Building communities

With the pandemic has come an honesty like never before. People are more willing to share their thoughts and feelings, even those that are less positive. Admitting that we have challenges is building stronger communities within our networks.

Companies are using platforms such as LinkedIn to share support and encourage each other to look out for colleagues, as well as friends and family. This has given many businesses the chance to share their values and to showcase to others how they operate when times are tough.

As an employer brand there are few things that are more powerful than posts which show how strong a team can be when they come together to offer support and encouragement to each other.

This is just one of the ways that businesses can benefit from PR during the pandemic. Having a consistent approach that shares regular updates keeps a brand front of mind. It also gives an audience the chance to engage directly, which can inspire further positive comments.

The power of positive news

It would be easy for us all to focus on the negatives, after all, we are surrounded by startling facts and figures every day. Thankfully, many organisations are choosing to focus their attention on the good news that they have to share.

We have many clients that are recruiting, investing and looking towards a positive future. With ambitious targets in place, they are not letting difficult times stop their journey. Quite the opposite, they are pushing ahead and making things happen.

They are seeing first-hand how businesses can benefit from PR during the pandemic. It is this spirit and dedication that is infectious and that makes you realise that all is not lost. Far from it in fact, there are some very exciting times ahead.

Putting PR into practice

When we consider why our clients choose to work with us as a preferred PR partner, it’s all about creating consistent communications across mediums to educate, build profile and manage the reputation of a brand and business.

Sharing stories with the widest possible audience and reiterating the good news that an organisation has to share is just the start.

With access to many different channels, we make sure that our clients are seen in the right place and at the right time. As well as securing coverage in the media, we also update social channels, share blog posts and encourage word of mouth.

Every action has an objective and that means we can deliver a return on investment. Watching brands benefit from the work that we do is what really excites us.

Investing for the future

Whether it is a full content strategy, a PR programme of activity or a campaign that we are working on for a client, each and every brand we engage with is investing in our services to support their future success.

If you are thinking about investing in PR and want to talk to an agency about an approach that will deliver results that meet with your objectives, then give us a call. We don’t believe that PR is a dark art, it is about having the processes in place to make sure our clients get the maximum return on investment from everything we do.

We know that PR can benefit business during a pandemic and that there are ways in which our tactics can be used to give organisations the boost they so desperately need. It’s about consistency.

For more information about how we would help to raise the profile of your brand and manage the reputation of your business throughout 2021, contact us on info@opencomms.co.uk, call: 01924 862477 or follow @OpenComms_.

AVOID THE BOREDOM OF BLOGGING FOR BUSINESS

Blogging for business

As a writer, I get a real sense of satisfaction from blogging for business. It’s a platform that I can use to share my thoughts and opinions. Like anything, writing is subjective and my passion for it isn’t always shared. For some, blogging for business is exciting – until they get bored.

I remember a time when it was rare for a business to have a blog. A website, absolutely, but there was a lack of understanding about what benefits regular updates could bring to an audience. After all, companies spent months on copy for their websites, so what more was there to say?

Times have changed, and most organisations will have a blog. That said, many forget to put the time and attention into establishing a tone of voice that will resonate with the audiences they want to attract. As a result, they don’t appreciate the value of blogging for business.

In this blog I hope to encourage readers to avoid the boredom of blogging for business by thinking differently and putting some simple processes into place.

Communities not just content

Blogging for business is about building communities. There should be a focus on sharing content that is interesting and insightful. Businesses need to think carefully about what their customers want to read and how they can be made to feel special.

It may be that a company shares the launch of a product on a blog before it is announced anywhere else. Social media channels could be used to tease the news and drive traffic to the website to amplify the message.

Alternatively, other organisations may want to use a blog to provide updates for stakeholders such as share price or investments. The news that is shared doesn’t have to be consumer focused, it could be very much about the business and its bottom line.

The wonderful thing about blogging is that you can share whatever you choose. The content is for you to decide, to draft and to upload. The difference between a good blog and a bad is that one will be written for the audience and the other for the company chairman.

It’s important not to fall into the trap of writing for an internal audience or for niche stakeholder group. There are other ways that you can communicate with these people. Put in place a clear objective for the blog and a target audience and stick to it.

Taking blogging for business seriously

Having a clear understanding of what will be shared on a blog will guide the content strategy. For a blog to be successful it needs to be taken seriously. This means that it needs the support of the board of directors.

It is no use passing a blog to a junior member of the team and leaving them to it. Not only will that person be responsible for writing all of the content, posting it and managing responses, but they will also need to collate the information in the first place.

This will rely on them having access to senior members of the team.

Blogging for business is a marketing tactic. It should be managed and coordinated by the sales and marketing function of an organisation. As a direct method of communicating with customers and prospects, it should be taken seriously.

Setting the tone

Once a company has agreed what information will be shared on a blog; whether that be product launches, category insight, industry comments or simply just news, a tone needs to be agreed.

It isn’t always as simple as to agree an approach and to stick with it. If a blog is to be used as an online magazine for a business, then the way that you draft the content will change. Taking into account articles will come from different sources, it would be unrealistic to assume everyone would speak in the same way.

As such, it makes sense to agree priority messaging, consistency in terms of language and then to add some personality. The last thing you want to do is to lose the story through overcomplicating the copy.

Blogs and the bottom line

Good blogs can attract an audience, capture attention and retain interest. Bad blogs will do the exact opposite. Just like all marketing communications, the opportunities that blogging for business presents to a company should not be underestimated.

With the right amount of time, care, attention and investment a blog could have a direct impact on the bottom line. In fact, entire businesses have been based on blogging and there is now an industry of influencers that are only too aware of the commercial benefits they can bring.

It all goes back to a point I made earlier. Blogging for business has to be taken seriously by the senior management team if it is going to deliver the results you expect.

Setting standards and sticking to them  

The simplest way to ensure that blogging for business delivers a return on investment is to set standards. Putting KPIs in place in relation to visitor traffic, dwell time and bounce rates will give the evidence of whether the content being shared is having the desired impact.

Testing and measuring new features – perhaps a day in the life – will showcase what the audience wants to see. Anything that shows a drop in analytics should be reconsidered or adjusted to make sure it is relevant and resonates.

Sharing not selling

I’ve yet to meet anyone that likes to be sold to. In order to keep the content of a business blog interesting, the focus needs to be on sharing. This could be sharing stories, sharing facts and figures, sharing product information or behind the scenes footage from a factory.

Whatever it happens to be, make sure the posts that are being uploaded have a value to the reader, even if that is purely interest.

Of course, blogging for business is a promotional tool and can be harmlessly used as such. For example, offering coupons or codes for money off. There is no problem with offering prospective customers an incentive, but make sure that it is interspersed with other posts. Blogging for business should always be about more than just another space to sell.

Don’t get bored of blogging for business   

When something is shiny and new it always attracts the most attention. Fast forward a few months and it’s just another piece of furniture in the office. Blogging can be the same. At first everyone wants five minutes of fame and to share their story. Over time this will change. People have less time to allocate and bigger priorities. It’s up to those that manage business blogs to retain interest.

What is great about blogs is that they can change and evolve. They don’t have to stay exactly the same and they can become a space to have fun.

Rather than getting bogged down in the detail, think of a business blog as a newspaper. Put together regular columns and updates from different members of the team. Test and review products or services and provide updates and feedback.

Use blogs for business as a way to add personality that you cannot anywhere else. Once you start to build a community, to interact with people and to attract the attention you want and deserve, you will come to realise the benefits of blogging for business.

Top tips when blogging for business

When starting a blog for business or reviewing the content strategy that you have in place for your online communications, remember to cover the following points:

  1. You are creating communities not just content. Don’t write for you, write for the reader and you will get more engagement and repeat visits.
  2. Make sure you have the support of the senior team before you start. Don’t waste time on something that will become dormant in a matter of months. Put your ideas on the table and get the team excited about the benefits blogging can bring to business.
  3. Take the time to get the tone of voice right for your blog. This doesn’t have to be rigid but sharing consistent messaging and language will stop you from confusing the reader.
  4. Remember that blogs can have a positive impact on the bottom line, but they take time and that means money. Be realistic about what can be achieved and put measures in place.
  5. Set standards that will ensure your content is well written, credible and reflective of the business. Don’t be persuaded to rush a blog or to share content you know is not up to scratch.
  6. The content you post should be about sharing not selling. Don’t fall into the trap of constantly pushing your message to people. Engage and encourage them to join your community.
  7. Don’t get bored of business blogging. Make it exciting, keep it fresh and have some fun. Some of the best content comes from the most surprising of businesses, make sure that you are one of them.

Calling on the professionals

As an agency we work with many clients that have business blogs. As well as managing the press office and social media channels, in many cases we will draft and upload the copy for their blogs too. Every organisation we work with is different, but to provide one example, we have been working alongside the YM to create a series of lockdown stories which have attracted a lot of attention.

Rather than use the blog to sell to others in the business community, the YM has created a space that shares insight, support and camaraderie during some of the most difficult times. It is a great example of best practice when it comes to blogging for business.

If you’d like to discuss ways that the team at Open Comms can help to raise the profile of your brand, manage the reputation of your business and support with your content strategy throughout 2021, contact us on info@opencomms.co.uk, call: 01924 862477 or follow @OpenComms_.