Media relations is a really important and strategic component of any press office. Whether this is online, in print, on the radio or TV, securing press coverage is an effective and efficient way of enhancing the reputation of an organisation.
Although there is nothing more rewarding than seeing clients hit the headlines for the right reasons, the full potential of securing coverage is only reached when it serves a purpose, has meaning and creates a lasting impact.
As well as generating a positive public perception, the overall aim of media coverage is to enable organisations to communicate key messages to their intended target audience. To ensure this objective is met, put the people behind the business into the spotlight and let them do the talking!
Media interviews and profile opportunities must be explored. The value of this type of press coverage can not only be beneficial to the careers of individual employees, but it can also be leveraged to help reach wider business goals.
Saying something of value
When it comes to approaching members of the press, it needs to be made clear why their readers, listeners or viewers will want to hear what someone has to say. This can be anything from providing insight on topical issues impacting a specific sector or region, commenting on current market trends, or announcing the launch of a new service/product within an organisation.
The most important aspect to remember is to define why this person is relevant to the audience of that publication or broadcaster.
Add personality to the brand or business
The public can now put a face to the name. Taking part in interviews provides the perfect platform for organisations to become more authentic and relatable by showcasing the personality of their employee(s).
The media audience will then have a more familiar and authentic attachment with the organisation, which will help strengthen their bond.
This combination not only helps retain existing customers and attract new business, but it ultimately enhances the organisation’s reputation.
Become an expert
Interviews offer participants the chance to demonstrate their credibility and experience by providing insightful advice, commentary and guidance wherever possible. As a result, the marketplace will begin to recognise these individuals as experts whilst also boosting the reputation of their organisation.
Before long, journalists will appreciate the credibility of these interviewees and call upon them as useful resources of information when covering other trends or topical issues within their fields.
In addition to raising the profile of the organisation, being an established industry expert will help bring in new business opportunities and add long lasting commercial value to any organisation.
As experts that have worked with multi-national brands and ambitious start-ups to secure coverage that has had a lasting impact, if you would like to speak to us about how media interviews could work for you and your brand, please do give us a call on tel. 01924 862477.