As a ‘gaggle’ of lads and lasses based in Yorkshire, our commitment, drive and determination to deliver excellent PR has always revolved around our need to achieve the very best results for our clients. This is our main priority and the focus of our business. It is also why we spend our time-sharing excellent results rather than baffling our customers with figures they don’t want to understand.
It’s our job to ‘get it’ and to explain what you need and want to know. What you see is what you get with Open and this approach has meant we are trusted by some of the largest brands in the country.
Please find more information about the services we offer below or contact a member of our team.
Public Relations (PR)
Times may be changing but the basic principles of PR are the same as they ever were; to use effective communications to manage the reputation of a brand and business.
We’ve worked in the industry for longer than we care to remember but that doesn’t mean we are out of touch. In fact, we make it our mission to listen, learn and share so that our clients can benefit from our knowledge.
There may be more tactics to choose from but our approach remains the same; to use passion, integrity and a genuine desire to deliver outstanding PR to secure consistent results for our clients.
Here are just some of the tactics that we use to secure consistent results for the brands that we work with:
- Press releases
- Features
- Content marketing
- Copy writing
- Campaign planning
- Social media
- Integrated campaigns
Content Marketing
Putting in place a content marketing strategy means that a business can engage with its audiences across a range of channels, knowing that there will be a consistency of message and tone of voice.
Comment pieces, thought leadership articles and copy that gives your customers confidence by reiterating your authority and expertise in a given market will also build trust, and that can be invaluable.
It may be true that anyone can put pen to paper, but using professionals will deliver stronger outputs and have a bigger and more positive impact.
When we work with clients on their content marketing we cover:
- Keywords and phrases
- Messaging
- Tone of voice
- Call to action
- Positioning statements
- Expertise
- Authority
- Trusted third party contributions
Marketing Communications
Writing good copy doesn’t come easily to everyone and that is why we have a team of professionals in place to offer support.
It could be a brochure, leaflet, website or an ongoing schedule of activity, we work with our clients to make sure every communication works as hard as it possibly can.
Consistency, tone of voice, key messaging and values are just some of the things we need to consider when copy writing for our clients. Whatever the platform or the format, quality is always our priority.
We are often tasked by our clients to create marketing communications which include:
- Brochures
- Leaflets
- Direct marketing campaigns
- Creative stakeholder communications
- Business documents with personality
- Web based marketing literature
Social Media
We don’t believe that it is our job to sell a social media strategy or to set up a Facebook page ‘because you should’ but it is our responsibility to share the tools and techniques that are available to our clients.
Furthermore, we want to make sure our recommendations will deliver against objectives.
Working with social channels for years, we have specialists in place that can create campaigns or offer ongoing support that will give you visibility on the channels that appeal to your audiences.
It’s not about baffling you with algorithms and analytics, it’s about explaining social media in plain English so we can give you the knowledge you need to make more informed decisions about the resource you allocate and the return on investment you can expect.
We will give you the support and advice you need to make informed decisions and engage with your audiences where it matters most.
- YouTube
We'll get the kettle on!
It’s quite a challenge to tell you everything on a simple website but we hope that this has given you a quick taste of how we work. If you would like to meet for a coffee and a natter about your PR, social and content marketing needs then please do give us a call.
We may not do air kissing but we do make a cracking cuppa and the biscuits aren’t bad either!