Now I’m not usually one for metaphors, I’m more of a ‘say it how it is’ kind of person but today I found myself looking into the bottom of a mug and coming as close to reading tea leaves as is possible.
I realised that lots of agencies are like flavoured tea. You see, with flavoured tea, the first thing you see is the packaging – it looks healthy and good for you, it is colourful and it looks different – so you buy it.
You then take the flavoured tea from the lovely packaging and drop the bag into the water. The smell is delicious and fruity, it fills your nostrils and you can’t wait to dive straight in. You’re excited and you want more.
Then comes the final part, you taste the tea and it’s disgusting!
What a let-down.
By this time you have invested all of your money in something which looks great, promises to be colourful and different, lures you in with big ideas about tasting wonderful and then ultimately lets you down. You see flavoured tea, like many agencies, over promises and simply can’t deliver.
If you want an agency that says it like it is, then we’ve got the kettle on… oh, and just so that you know, we do a great cup of coffee!