Inciting a love affair with PR can seem daunting, especially if it’s your first. However, don’t give up hope too easy, Public Relations brings to the table what other industries simply can’t!
Whether you are looking for a long-term arrangement or a short fling, PR is the perfect partner to any successful business strategy. It is particularly important for matchmaking brands with the right audiences and building relationships which last.
With that being said, this blog is not about the many benefits that come with PR. It’s about helping you understand if your business is ready to fall in love with it!
Extravagant PR stunts are often associated with large multinational brands. This can often mislead people into believing that PR is only for organisations with huge marketing budgets. Well, this is simply not the case. In fact, here at Open Comms we pride ourselves on delivering astonishing results within budget.
Simply put, PR doesn’t have to be complicated or unnecessarily expensive. Particularly, for SME’s who need to ensure every penny goes a long way, PR can be as cost-effective as you need it to be. From distributing a humble press release to doing a modest product drop, there are countless PR tactics which will deliver a strong return on investment.
If you are already spending large amounts on advertising, then PR should be an obvious next step. After all, earned publicity (editorial) is trusted more than when it’s paid for. In fact, according to a Nielsen study, PR is 90% more effective than advertising when it comes to influencing consumers. Especially in today’s world of social media, where customers are constantly exposed to adverts, PR offers a more authentic and genuine touch.
No one predicted a government-imposed lockdown and curfew. Yet, it still happened. Much like the Coronavirus, a corporate crisis can take place at any given time. Just because it may not have occurred up until now, doesn’t necessarily mean it never will.
While I understand that the future is unpredictable, with the help of PR you can effectively plan for the worst. This means if something was to happen, you are equipped with an efficient crisis management protocol, which can reduce or eradicate any permanent damage to the business.
Public Relations may have primarily relied on more traditional methods (many, many years ago) but the industry has since evolved. Thanks to digitalisation and the blossoming of social media, PR now encompasses new and varied tactics.
Whether your business is yet to share its story with the world, make its social media debut or gain real value from the content posted on your website, PR can offer support in more ways than you can imagine. Ultimately, the question boils down to where you deem it would be most valuable for your business?
If you would like to have a chat with our team of PR pro’s about your business needs and requirements, why not give us a call on 01924 862477, we’d be happy to hear from you!