From the very start, here at Open Communications, we have always taken the opportunity to give something back. Not because we want to be seen to be ‘doing our bit’ necessarily but because we believe that it is important that when we can, we help out and have a positive impact on the local community and those less fortunate.
Christmas is always a great example of this and for the last three years we have donated to a very worthy cause Ho, Ho, Homeless, which provides festive packages including clothing, food, sanitary products and treats for rough sleepers throughout Yorkshire.
Taking a step back, the initiative was the brainchild of a friend and client, Geoff Shepherd, who had a chance encounter with a homeless person on a bridge in Leeds. Offering the chap some money, he was surprised to be handed the notes back. After some discussion, he insisted the money was taken and the rough sleeper produced a Christmas card as thanks.
Children should be seen and heard
That could, like many similar interactions that happen every day, have been the end of his encounter but Geoff’s young son asked why there was nothing more that could be done for people that have no home and no one to care about them.
A very interesting comment and a shining festive example of why we should listen to children and consider how their ideas can become a reality.
As a result of this, Geoff created Ho, Ho, Homeless and asked businesses to donate money, clothes, toiletries and any other items that would be of use to a rough sleeper during the winter months. Better still, he asked that treats also be considered, not just everyday items so that the recipient would also realise that they are not forgotten and that it is Christmas, a time for special gestures.
We have been privileged to offer body warmers and money over the years but as we embark on our third-year things have changed slightly. This year the campaign message was #100Strong. The idea is simple; 100 businesses donate 100 pounds. This would generate £10,000 which would then support the homeless in Leeds, Bradford, Sheffield and York.
So, as well as contributing as an agency – I believe we were seventh – we also asked others within our network to do the same. Headed up this year by Bob Proctor, we received regular updates of the fantastic work that had been done and the products that helped individuals and service delivery partners throughout Yorkshire.
It is no simple task to engage with rough sleepers, nor to spend time purchasing items, engaging with retailers, packing bags and making the deliveries but the team did an amazing job and it just goes to show that we are ‘stronger together’.
Homelessness isn’t just about Christmas
Now that we are in the new year, and looking back over the campaign, I can’t be the only person who is astonished by the number of visible rough sleepers in Leeds and let’s not forget, there are always those that we don’t see too! There must be something more we can do than refuse their requests for money?
It’s at times like this that I am most proud of Open Communications and all that we stand for. I know lots of businesses and agencies that are similar, so I would ask that rather than just donating at Christmas we all think about the many ways that we can show our support throughout the year.
For updates on the progress of the campaign please follow @MafiaYorkshire or search for the hashtag #100strong.