As the preferred PR partner for the Buy Yorkshire Conference, it has been a really busy time here at Open Communications. Working hard to secure coverage across regional and national titles both online and in print, we manage a full schedule of stories with weekly updates on the event and most importantly what it will deliver for sponsors, exhibitors and delegates.
As the largest business-to-business Conference in the North of England there is always something new and exciting to share about the event and this year was no exception. With an unrivaled line-up of speakers bringing a balance of personality and business to the table, it was no surprise to find that more than 5,000 people attended across the two days.
In fact total registrations tipped the scales at 5,625, more than double that of any other business exhibition that takes place in the region. Not bad when you consider this is only the fourth year the event has been hosted by Geoff and his team at the Yorkshire Mafia and that every year it becomes bigger and better.
For those who were unable to attend Bradley TV created the following show reel to set the scene and showcase exactly what you’ve missed.
I have to admit that after the event last year I wasn’t sure how the team would make it bigger and better but they did. There was a genuine buzz around the two days and I was really proud to be a part of it once again.
Not only do we support the team as their preferred PR partner but we also exhibit at the event, so we know first-hand what can be achieved at the Buy Yorkshire Conference and the benefits that come from being present. Not only is the event great for brand building but also for meeting up with some well-known faces and making new contacts as well.
What I like most about the Buy Yorkshire Conference is the variety of businesses that stand side-by-side in each room. There is everything and anything from printing supplies to merchandise, currency conversion to financial management services. It’s great to see so many companies of all sizes coming together to share their success and champion the Yorkshire region.
As a PR agency it can be difficult to get across what we do without it appearing ‘fluffy’ and a ‘nice to have’. The Conference gives us the opportunity to talk to people and to share our case studies and the successful campaigns that we have managed in the past. It is always reassuring to hear that people have heard about us or that we have been recommended to them – there is no greater compliment.
We have some exciting plans for the Conference next year and hope that in approaching the event differently, as the team who organise it do each year, we can bring PR to life. The event is such a fantastic platform for businesses who want to connect, share, engage and learn from each other and we are certainly excited about being a part of that mix.
All that is left to say is that it was a very busy couple of days but certainly worthwhile. Thanks to Geoff and the team at the Yorkshire Mafia for putting on such an amazing Conference once again – I’m really not sure how you are going to top it next year but look forward to hearing about the plans.