I’ve always felt passionate about being from Yorkshire. The distinct accent, rich history, beautiful scenery and, of course, a plentiful choice of pubs are just a few of the many reason why our region really does deserve the moniker ‘God’s Own County’.
As the biggest county in the UK, Yorkshire is home to numerous towns, villages and several major cities, which are all supported by a diverse and growing economy. The region is without question a hotbed for all different kinds of activity.
But one major aspect of Yorkshire that can be overlooked is its vast cultural offering, and the beating heart of this is arguably situated in the district of Wakefield.
Although culture may not be synonymous with this area, this past summer I attended a unique event which is aiming to promote the many different venues, businesses and experiences across Wakefield and the five towns through the impact of providing a positive customer service.
Hosted by the Wakefield Cultural Consortium, the collective of cultural venues and organisations from across the district, the Yorkshire Passion programme comprised two short plays and a film written by globally acclaimed playwright, John Godber.
The first part of the play saw three actors perform a variety of roles in a production that centred around the awful customer service someone experienced during their first visit to Wakefield. After having negative experiences with the district’s taxi drivers, hotel staff, museum tour guides and café owners, the first-time visitor pledged never to visit the area again.
In what was an extremely entertaining and well-acted performance, John Godber and the actors cleverly demonstrated how the people who live and work in the district play a major role in the promotion of the area.
The district currently attracts 8 million visitors that contribute £448 million to the local economy each year, supporting no fewer than 8,000 jobs. These figures are supported through the cultural destinations of Wakefield, which include the The Hepworth Wakefield, Yorkshire Sculpture Park, the National Coal Mining Museum for England, Theatre Royal Wakefield, Xscape Yorkshire and The Art House, to name a few.
The success of these organisations depends on the number of visitors they attract. The programme suggested that if a consistently high level of customer service is provided, this will not only encourage visitors to come back, but also attract new people to the district.
With that being said, the second part of the play saw the three actors play the exact same roles, but this time the first-time visitor experienced extremely positive customer service. The play clearly showed how this visitor was satisfied with his trip to Wakefield and will look to return in the not too distant future.
The message was clear, the people who live and work in Wakefield need to act as ambassadors for their district and show off all that it has to offer.
For someone who has lived in this district all his life, I had no idea that there was such a rich and diverse mix of cultural destinations on offer.