Brands and businesses often misjudge social media and the way it should be utilised. In the midst of polishing and refining a picture perfect online presence, brands can sometimes lose sight of what makes them different.
Every brand has its own story waiting to be shared online.
Social media simply acts as the medium which assists with a brands storytelling process and through this helps express its unique personality. This is not as simple as plastering a logo or copying and pasting the same 30 character long bio across all social channels.
Consumers nowadays crave authentic interaction and exciting content. Which is why injecting personality into every aspect of a brands social media presence is so important.
It’s what makes you and your content stand out.
Establishing a brand personality online can seem daunting at first, especially if social media is an entirely new territory for your business, so here’s a few tips to help get you started-
Focus on the brand, not the product –
Websites are for selling products. Social media is where you tell people about who you are, what you do and how you came about. Consumers want to know more about the brands they buy from and social media is the easiest way to share this information.
Bespoke interactions –
Avoid sounding scripted or generic and take a more personalised approach when engaging with people. This is a simple, yet effective way to take ownership of how your brand is perceived online.
Explore trending topics –
Social media is constantly evolving and trends change at the speed of light. Some of which you may not even know about. This is where google alerts come in very handy. Set up google alerts of key words that are relevant to your brand, so that you never miss an opportunity to reap the benefits of a trending topic!
Develop a social media handbook –
A social media handbook plays a vital role in sustaining a brands online presence, but unfortunately is often overlooked. Essentially, a social media handbook should outline your brands personality traits. It might also include a list of words or phrases that your brand should use or maybe topics that your brand should ‘watch out’ for. Either way, this handbook should act as a bible for you or your team to follow and will help to create relevant content for social media that is consistent with your brand and its personality.
Gone are the days when a product was enough to attract consumers. Now, brand personality is the driving force behind capturing the attention of audiences. For more tips on how to tell your brands story, read Lindsey’s blog here.
If you are wanting to explore social media or PR further, please do give us a call or email.