What a diamond of a week!

So, it’s without doubt that Diamond Jubilee mania has hit Britain – good and proper! With the media; papers, radio, TV and online, being no exception.

News desk phones are ringing off the hook, picture editors don’t know which way to turn and features are flat out with every brand trying any which way they can to steer their products into the headlines – and why not?

There seems to have been a bit of grumpiness or perhaps misguided snobbery around the Jubilee with people groaning about ‘another Jubilee related story’ hitting the headlines. But this is a once in our lifetime event? It will never happen again and just like the Royal Wedding, I think we should make the most of it.

This is something that people are going to talk about for years and years to come and it will be our photographs that we are dusting off and showing to our children, grandchildren and friends to show them how to host a real celebration!

People will keep newspaper clippings and footage of their children who are involved in local activities and commemorative events that take place.

What I’m trying to say is that it’s not all about the PR that brands are able to generate – it’s about the whole spirit of the long weekend. I’m not a particular royalist, although I do believe that the country benefits from having a monarch, I just think we have an excellent excuse to get out there (in the sun!) and celebrate like only the UK know how.

So raise a glass to Her Maj’, crack open the Champers (or Prosecco) and get ready for the party of our lifetime. I know I’m looking forward to it and I will be surrounded by as many Union Jack branded products as I can fit in my special ‘Jubilee’ hamper.